All I want for Christmas is to brew: Guinness celebrates the holiday season

Guinness' affinity with Christmas doesn't end on 25^th December. Arthur Guinness signed the lease on the St. James's Gate Brewery in Dublin on 31^st December 1759 and each year, as the clock strikes midnight, we change the year above the famous black gates.

2021 has been one of our biggest ever years of innovation, not least because of the global roll out of our first ever non-alcoholic beer, Guinness Zero. It also saw the launch of Guinness MICRODRAUGHT - new cutting-edge technology which means Guinness Draught can now be served on tap in 12,000 more pubs, bars, and restaurants around the world. We even introduced a limited-edition home version for Christmas which flew off the shelves in Great Britain.

Also flying off the shelves was the new Guinness Nitrosurge. Once connected to the top of the can, the innovative device uses ultrasonic technology to create the iconic two-part pour at home, time after time.

Arthur Guinness built a brewery and brand with people at its heart and that's a value that runs deep through everything we do today and will do tomorrow. In Africa, for example, Guinness has had a special place in the hearts of Africans for almost two centuries and this year we launched our first new Pan-African campaign in five years - Black Shines Brightest . Inspired by the bold and unique black beer of Guinness stout, the campaign brought passionate and creative individuals together to celebrate the spirit of Guinness and its home.

Arthur Guinness was also an optimist (he signed a 9,000-year lease!) and as we step into 2022, our heritage and deep-rooted values give us a sense of surety that there is so much to look forward to. The world around us is changing at a pace quicker than ever before, and in ways we couldn't have predicted, but at Guinness, we believe that good things really are in our grasp and that the best is yet to come.