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    DGE   GB0002374006

DIAGEO PLC

(DGE)
  Report
Delayed London Stock Exchange  -  11:35 2022-09-30 am EDT
3797.50 GBX   +0.41%
09/29Diageo Buys Cold Brew Coffee Liqueur Producer Mr Black
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09/29Diageo : Acquires Premium Cold Brew Coffee Liqueur, Mr Black
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09/29Kenya Breweries Limited MD John Musunga Appointed Guinness Nigeria CEO
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Annual report case study - Johnnie Walker: A global giant with a local voice

08/04/2022 | 07:58am EDT

During the pandemic, people around the world experienced dramatic shifts in their everyday lives. At Johnnie Walker, these changes, combined with our consumer insight, created an opportunity to instil the iconic 'Keep Walking' line with contemporary meaning, continuing to build this global giant through new, local connections. Hot on the heels of unveiling a bold new look for Johnnie Walker, we launched our new 'Keep Walking' campaign in October 2021. For more than 20 years, Johnnie Walker has inspired people with these two simple words, and this next chapter will continue to build cultural relevance for the brand among the next generation of whisky drinkers.

Our campaign burst onto screens, into venues, social feeds and advertising spaces in over 50 countries. Through partnerships with local changemakers, including CL, the South Korean rapper; Burna Boy, the Nigerian singer, songwriter and performance artist; and DJ Alok, the Brazilian DJ and record producer, we reconnected people with the socialising spaces they had missed for so long. We broke away from more conventional communications, telling the story of African creativity in an award-winning documentary, 'The Ones Who Keep Walking', which was made with the Forbes 30-under-30 director, Amarachi Nwosu. We shared inspiring quotes on progress from famous personalities, such as Grace Jones, Mark Twain and Mae West, across city skylines and cultural hot spots. And our television and cinema advertisement 'Anthem' brought Johnnie Walker's charismatic spirit and the power of 'Keep Walking' to life with energy and optimism.

Johnnie Walker organic net sales grew 34% this year, surpassing 21 million nine-litre cases. And the 'Keep Walking' campaign's success speaks for itself. We're proud that, judged against 13,000 other advertisements, 'Keep Walking' won three top 10 places in Kantar's Creative Effectiveness Awards 2022.

View Annual Report 2022

1. IWSR, 2021
2. Diageo internal data: 6 September 2021 to 30 June 2022

Disclaimer

Diageo plc published this content on 04 August 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 04 August 2022 11:57:12 UTC.


© Publicnow 2022
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Financials
Sales 2023 17 081 M 19 034 M 19 034 M
Net income 2023 3 854 M 4 294 M 4 294 M
Net Debt 2023 14 522 M 16 181 M 16 181 M
P/E ratio 2023 22,6x
Yield 2023 2,18%
Capitalization 86 457 M 96 338 M 96 338 M
EV / Sales 2023 5,91x
EV / Sales 2024 5,58x
Nbr of Employees 28 558
Free-Float 91,1%
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Mean consensus OUTPERFORM
Number of Analysts 24
Last Close Price 3 797,50 GBX
Average target price 4 273,32 GBX
Spread / Average Target 12,5%
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Managers and Directors
Ivan M. Menezes Chief Executive Officer & Executive Director
Lavanya Chandrashekar Chief Financial Officer & Executive Director
Javier Ferrán Larraz Chairman
Alan James Harris Stewart Independent Non-Executive Director
Nicola S. Mendelsohn Independent Non-Executive Director
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