Tokyo, Japan-DIC Corporation announced today that it will partner with PIGMENT TOKYO, an art materials lab operated by storage company Warehouse TERRADA to provide DIC pigments for cosmetics, traditionally marketed to cosmetics manufacturers, to individual consumers, with a view to expanding the focus of marketing to include art applications.
Opened in 2015, Warehouse TERRADA's PIGMENT TOKYO is a comprehensive facility for creativity, functioning simultaneously as an art materials laboratory for exploring "expression in color and matiere,"1 as well as an art academy, museum and store. Staffed by highly accomplished researchers in the areas of art materials and pigments, artists, and creative directors and producers skilled at bringing together art and business, PIGMENT TOKYO functions as an atelier that extends technical support and project planning consultation to companies in Japan and overseas.
This collaboration will center on the INTENZA line of hybrid pigments-which combines U.S. Food and Drug Administration (FDA)-certified2 organic colorants with pearlescent effect pigments-and Linablue®, a COSMOS (COSMetic Organic and Natural Standard)-approved3 natural blue colorant derived from DIC Spirulina. The initiative will include using these pigments in PIGMENT TOKYO workshops, as well as offering them for sale directly to consumers via the facility's online store. The purpose behind these efforts is to eventually expand use of these pigments as art materials.
The DIC Group is working to expand its color-related businesses, in line with its goal of providing products that make life colorful. Through such efforts, the Group continues striving to provide new value to society, ensuring it remains a unique global company that is trusted by society.
Notes:
1.The French word matiere is used in Japanese in the context of art to mean the "qualities of materials."
2.The Food and Drug Administration is a federal agency of the United States Department of Health and Human Services, which serves essentially
the same role as Japan's Ministry of Health, Labour and Welfare. Organic pigment for INTENZA are approved for cosmetic use by FDA.
3.Created to serve as a common global standard for natural and organic cosmetics, the COSMOS-standard was developed by an independent
nongovernmental organization established in 2010 by five certifying organizations based in four European countries (France, Germany, Italy and the United Kingdom).
PIGMENT TOKYO (Website: https://pigment.tokyo)
PIGMENT TOKYO is simultaneously an art materials laboratory for exploring "expression in color and matiere," as well as an art academy, museum and store, all integrated into a comprehensive facility for creativity. In addition to an extensive range of rare and superior art materials from around the world, including pigments in 4,500 hues, 200 varieties of koboku ("old inksticks") and 50 types of glue, this facility promotes unique research, as well as educational and promotional activities that focus on combining materials and techniques to realize creative expression.
Warehouse TERRADA
Company name: Warehouse TERRADA
Representative: Kohei Terada, President and CEO
Headquarters: 6-10, Higashi-Shinagawa 2-chome, Shinagawa-ku, Tokyo 140-0002, Japan
Date of establishment: October 1950
Website: https://www.terrada.co.jp/en/
DIC Corporation
DIC Corporation is one of the world's leading fine chemicals companies, with top shares of the global printing inks, organic pigments and polyphenylene sulfide (PPS) compounds markets. Established in 1908 as a manufacturer of printing inks, DIC has capitalized on its capabilities in organic pigments and synthetic resins to build a broad portfolio of products for diverse industries, including automobiles, electronics, food and housing. DIC is also the core of the DIC Group, a multinational organization with operations in more than 60 countries and territories worldwide.
Company name: DIC Corporation
Representative: Kaoru Ino, President and CEO
Headquarters: DIC Building, 7-20, Nihonbashi 3-chome, Chuo-ku, Tokyo 103-8233, Japan
Date of establishment: February 1908
Website: http://www.dic-global.com/en/
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DIC CORPORATION 
