Digimarc Corporation announces it has entered semi-industrial trials, the next stage of development for intelligent waste sorting as part of the Digital Watermarks Initiative HolyGrail 2.0., driven by AIM, the European Brands Association, and powered by the Alliance to End Plastic Waste. With the commencement of semi-industrial trials, HolyGrail 2.0 is on track to launch the highly anticipated phase of in-market demonstrations and industrial-scale trials, with the potential for digitally watermarked products to be added to stores in Denmark, France, and Germany by the first half of 2022. As the selected digital watermarks technology provider, Digimarc is working with the two machine vendors, Pellenc ST and Tomra, to develop add-on modules for their detection sorting units. Testing is scheduled to take place via trials in two test locations in October 2021. Demonstrations of the prototype sorting detection unit will happen at Amager Resource Centre (ARC) in Copenhagen on October 19 and November 18, 2021.