Digimarc Corporation announced the launch of its Digimarc® Brand Integrity digital solution, which gives brands and their customers more sophisticated and flexible ways to verify the authenticity of products. Digimarc's unique data-driven approach involves assigning each product unit a serialized digital identity that can be tracked in the cloud and accessed through a variety of on-package digital triggers, including the industry's most secure and covert: the Digimarc digital watermark. The powerful combination of digitized products and cloud-based data makes the process of authenticating items more accurate and scalable than traditional physical authentication measures.

Moreover, Digimarc's support of dual-factor authentication, such as scanning both QR codes and digital watermarks on a single package, provides a strong defense against bad actors accustomed to easily circumventing lesser brand protection measures. Without a singular source for product data, companies lack actionable intelligence about several product attributes. The Digimarc Brand Integrity solution helps brands to protect their reputations by giving every product a digital presence connected to a cloud-based record of its journey and interactions.

This can prove a products' authenticity, uncovering counterfeits and their origin, and provide insight into a products' supply chain so that brands can anticipate issues and act fast.