Log in
E-mail
Password
Show password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
New member
Sign up for FREE
New customer
Discover our services
Settings
Settings
Dynamic quotes 
OFFON

DIGITAL MEDIA SOLUTIONS, INC.

(DMS)
  Report
SummaryQuotesChartsNewsRatingsCalendarCompanyFinancialsConsensusRevisions 
SummaryMost relevantAll NewsAnalyst Reco.Other languagesPress ReleasesOfficial PublicationsSector newsMarketScreener Strategies

Digital Media : DMS Uncovers the Dramatic Effects of COVID-19 on the Higher Education Industry

09/30/2020 | 03:01pm EDT

New Report Unveils Top Trends That May Shape The Future Of Higher Education Marketing

2020 has been a year of unprecedented challenges. Within just a few short weeks, colleges and universities across the U.S. went from “education as usual” to a complete shift to distance learning, altering nearly every aspect of the higher education industry. According to The Impact Of COVID-19 On Higher Education Demand” report by Digital Media Solutions, Inc. (NYSE: DMS), trends such as the surging interest in advanced higher education degrees and the rising popularity of psychology programs amidst widespread distress may be direct results of the dramatic effects of COVID-19.

Data from theThe Impact Of COVID-19 On Higher Education Demandreport indicates that COVID-19-related effects, including uncertainty around the return to campuses, financial instability and sweeping distress have resulted in extensive changes surrounding prospective student interest in higher education. Substantial increases, during the period of January-June 2020, in student interest in online education, advanced degrees and higher education programs in psychology and education are among the top trends uncovered by DMS. Higher education marketing experts at DMS note that these trends will likely impact the future of higher education for enrollment professionals and digital marketers.

“COVID-19 has had dramatic impacts across numerous industries, including higher education,” said Cliff Libby, Executive Vice President & General Manager of Education for DMS. “Colleges and universities reacted to the pandemic, but their changes did not always align with the needs of prospective students. Coronavirus will create long-lasting changes for higher education, and institutions that thrive will be the ones that match their offerings with what prospective students want.”

According to The Impact Of COVID-19 On Higher Education Demand,” throughout the spring, the possibility of returning to campuses remained a source of debate and concern. This uncertainty led to interest for online higher education programs growing by 10.5% year over year (YOY).

As many Americans feared unemployment and the graduating class of 2020 faced unprecedented challenges in securing jobs, many prospective students sought out advanced degrees. Doctorate degree interest climbed 10.3% YOY, while master’s degree interest rose 7.1%.

Americans also endured emotional challenges and increased rates of anxiety and depression during the first half of 2020, leading to a 24.2% spike in higher education psychology program interest YOY. In a similar vein, higher education programs for education experienced the second-highest jump in interest, rising 13.8% YOY.

As a trusted thought leader in the higher education industry, DMS Education consistently and accurately identifies trends and insightful data within the higher education sector, allowing DMS to produce predictable, reliable education marketing that connects high-intent students with schools at scale. Supporting traditional and for-profit colleges, trade schools, community colleges, boot camps, continuing education providers, OPMs and agencies, DMS Education has a long history and data-driven approach to education marketing that provides unique and highly sought after industry insights and reports about the global and granular trends of student recruitment.

“Through the use of our proprietary marketing technologies, DMS Education has access to vast consumer data, placing our team in a unique position to accurately identify and understand industry trends,” said Libby. “During a time when nearly every aspect of the higher education industry is experiencing changes, our ability to consistently uncover in-depth data surrounding the higher education space allows us to provide valuable insight and help the education industry scale customer acquisition efforts.”

The data used for this report is derived from aggregated higher education industry inquiries processed through and stored within Sparkroom® performance marketing technology. Sparkroom is owned by Digital Media Solutions and is used by the DMS Managed Services team and licensed by a long list of higher education marketers to centralize marketing and lead data.

The full report and additional insights can be downloaded here.

About Digital Media Solutions®

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.

Safe Harbor Statement

This press release includes “forward-looking statements'' within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. DMS’s actual results may differ from its expectations, estimates and projections and consequently, you should not rely on these forward looking statements as predictions of future events. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements include, without limitation, DMS’s expectations with respect to its future performance and its ability to implement its strategy. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Most of these factors are outside DMS’s control and are difficult to predict. Factors that may cause such differences include risks and uncertainties indicated from time to time in DMS’s amended registration statement, filed on August 6, 2020, including those under “Risk Factors”, and in DMS’s other filings with the SEC. Some of these risks and uncertainties may in the future be amplified by the COVID-19 outbreak and there may be additional risks that we consider immaterial or which are unknown. It is not possible to predict or identify all such risks. DMS cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. DMS does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.

© 2020 Digital Media Solutions, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.


ę Business Wire 2020
All news about DIGITAL MEDIA SOLUTIONS, INC.
09/21EQS-NEWS : ALSO develops code of conduct for families and children
DJ
09/17ZOOMD TECHNOLOGIES : Signs Pacts with Publishers
MT
09/17SISTEMA PUBLIC JOINT STOCK FINANCIAL : Offloads 70% Stake In Asset Manager Capital To MTS ..
MT
09/16SISTEMA PJSFC : Sistema to divest Sistema Capital LLC
DJ
09/16SKYHARBOUR RESOURCES : at 52 Week Highs as Receives Nearly $585,000 from Warrant and Optio..
MT
09/16QUINT DIGITAL MEDIA : President Steps Down
MT
09/15PRESS RELEASE : Bastei Lübbe AG: dividend of 0.29 euros per share approved at the 2021 vir..
DJ
09/14India's Zee Entertainment surges after top investors call to remove directors
RE
09/13Tech Stocks Narrowly Lower Monday Afternoon
MT
09/13Tech Stocks Drifting Lower To Begin New Week
MT
More news
Analyst Recommendations on DIGITAL MEDIA SOLUTIONS, INC.
More recommendations
Financials (USD)
Sales 2021 447 M - -
Net income 2021 15,0 M - -
Net Debt 2021 - - -
P/E ratio 2021 28,2x
Yield 2021 -
Capitalization 263 M 263 M -
Capi. / Sales 2021 0,59x
Capi. / Sales 2022 0,49x
Nbr of Employees 400
Free-Float 23,6%
Chart DIGITAL MEDIA SOLUTIONS, INC.
Duration : Period :
Digital Media Solutions, Inc. Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends DIGITAL MEDIA SOLUTIONS, INC.
Short TermMid-TermLong Term
TrendsBearishBearishNeutral
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus BUY
Number of Analysts 4
Last Close Price 7,34 $
Average target price 13,63 $
Spread / Average Target 85,6%
EPS Revisions
Managers and Directors
Joseph L. Marinucci President, Chief Executive Officer & Director
Vasundara Srenivas Chief Financial Officer
Mary Ellen Minnick Chairman
Matthew Goodman Chief Information Officer
Keola Malone Chief Technology Officer
Sector and Competitors
1st jan.Capi. (M$)
DIGITAL MEDIA SOLUTIONS, INC.-39.04%266
CARDLYTICS, INC.-34.70%3 080
AFFLE (INDIA) LIMITED36.80%1 823
LEGS COMPANY, LTD.18.48%199
MCH GROUP AG2.50%198
HIGHCO24.01%144