Digiworld (Digiworld Corporation - 'DGW') has been appointed by FREETEL (Japan) as the authorised distributor and being in charge of market expansion services (MES). This co-operation proves that Digiworld keeps seeking open market share in new markets.
Under entrepreneurs' view, Vietnam market is composed of potential and challenges because of the population of 94 million people and the young's penetration in high-tech product. However, it is challenging to gain the market against those giants like Apple, Samsung, etc in many years. Hence, FREETEL has counted on Digiworld as the sole corporation to deliver MES. Specifically, Digiworld is in charge of market analysis, marketing, sales, after-sales services, etc., which are beyond the conventional responsibilities in sales and logistics of plain distributors.
With respect to this strategic 'handshake' with FREETEL, Mr. Doan Hong Viet - Chairman cum CEO of Digiworld states that the partnership with FREETEL is a part of Blue Ocean Strategy that Digiworld has been keen on so far.
Mr. Doan Hong Viet - Chairman cum CEO of Digiworld is presented the Certificate of Authorized Distributor
of FREETEL smartphone in Vietnam
In terms of business, 'blue ocean' is the business strategy which aims to open up new markets, new demands instead of competing in the current market share. To pusue, the corporation is obliged to create breakthrough, bring remarkable added values for both buyer and seller as well as segment their market.
Accordingly, co-operation between Digiworld's and FREETEL indicates the strategy execution of Digiworld - the corporation listed on the Hochiminh city Stock Exchange (HOSE). Digiworld leaders believe in the firm success of FREETEL as its products greatly feature Japan style: sophisticated design, high quality, cutting-edge technology etc.
Digiworld provides FREETEL marketing service
FREETEL is a young brand founded in 2012 by a Japanese mobile handset manufacturer - Plus One Marketing, Ltd., which has been constantly making great effort to branch out into new foreign markets. The three main business sectors of FREETEL are: Unlock Mobile Devices, Mobile Virtual Network Operator and Mobile Application.
The first launched FREETEL smartphone in December 2013 - Priori was considered as the first low-end smartphone in Japan. Since then, FREETEL has kept launching 10 other innovative smartphones with many improvements in design and features continuously in different affordable price range.
FREETEL also participated in global technology fairs in 2015 and 2016 to introduce the brand and its products to international markets. FREETEL's business philosophy focuses on 3 features: Japan quality, Japan design and competitive price.
FREETEL has been bringing quality smartphones to other major markets such as: US, Canada, Mexico, Peru, Middle East and Africa…and keeping expanding in countries all over the world. Therein, Vietnam market is one of the focused markets that FREETEL chooses to enter in South East Asia.
In the debut, via Digiworld's distribution FREETEL launches 5 smartphone brands: FREETEL Samurai Rei, FREETEL Musashi, FREETEL Priori 3S, FREETEL Ice 2+ and FREETEL Ice 2. These products are strongly stated 'made by Japan' through the sophisticated design in details at the affordable price from only VND 990,000.
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