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03/16/2017 | 04:18am EDT

- Leading technology company Xiaomi inks distribution agreement with nation's best established market expansion services provider Digiworld Corporation

- Mi MIX, Redmi 4A, Redmi Note 4 are set to shake up the local smartphone market with high quality performance at incredible prices

HO CHI MINH CITY, Vietnam, 15 March 2017 - Xiaomi, one of the world's leading technology companies, announced today that it has inked a strategic partnership with Digiworld Corporation (HOSE: DGW, 'Digiworld'), a Market Expansion Service with a two-decade legacy of excellence particularly in the ICT industry, to officially launch its products for the first time in Vietnam.

The strategic partnership agreement was formalised at HCMC's Park Hyatt where Mr. Wang Xiang, Senior Vice President, Xiaomi, introduced the company before a crowd of media and Mi Fans, all keen to see their favourite products officially distributed in Vietnam for the first time.

As long-term strategic partners, DGW will distribute, market and provide after-sales support for the highly innovative products from Xiaomi in Vietnam including smartphones and Mi Ecosystem products. Xiaomi's range of products will be available both offline at leading retailers nationwide, as well as online through a store-within-store on online shopping giant Lazada.

Founded in 2010, Xiaomi's CEO Lei Jun and other co-founders started the company based on the vision 'innovation for everyone'. Xiaomi first launched its Android-based interface MIUI in 2010, and its very first smartphone the following year. The company now has a robust product range that includes Mi and Redmi smartphones, Mi TVs and set-top boxes, Mi routers, and Mi Ecosystem products including smart home products, wearables and other accessories. Renowned for its user-centric, innovation driven philosophy, Xiaomi is continuing its commitment to expand its outreach globally.

Mr. Wang said: 'Xiaomi has spent the past few years developing products that combine cutting-edge technological innovations and great design while defying price expectations. We are really excited to be taking this first step in Vietnam with our partner DGW. We have seen unwavering support from Mi fans in this market, and we are delighted to officially launch Xiaomi's top-quality products here, as we believe that they will be a very attractive option for consumers'

DGW CEO Mr. Doan Hong Viet commended Xiaomi on its long track record of innovation, seeing synergies with DGW's own journey since its 1997 inception: 'We have two decades of history in bringing brands, products and devices to Vietnam with our unique Market Expansion Service and deep understanding of Vietnam's technology market and local trends. Our partnership with Xiaomi is a logical meeting-of-the-minds between two companies that have been at the forefront of innovation in their approach to market. It is an honor to be here today announcing this partnership, and we look forward to a long, fruitful and prosperous relationship with Xiaomi in the years to come.'

At the event, Xiaomi announced that Redmi Note 4, Redmi 4A and Mi MIX will be coming to Vietnam, as well as a range of Mi Power Banks.

Mi MIX is a work of art that establishes a new bar for smartphone innovation, incorporating cutting-edge display technologies and new innovations that do away with the physical earpiece speaker and proximity sensor. Redmi Note 4 provides flagship-class performance, powered by a Qualcomm Snapdragon 625 processor with 14nm FinFET technology, and equipped with a battery that lasts over an entire day. Redmi 4A is powered by the Qualcomm Snapdragon 425 processor. Weighing just 131.5g, it comes with a large 3120mAh battery with 7-day standby time.

Redmi Note 4 will be available immediately at leading retailers nationwide and Lazada, while Lazada is the exclusive seller of Redmi 4A (2GB+ 16GB) starting 20 March. Mi Power Banks will be available at retail stores and online on Lazada. The highly sought-after limited edition Mi Mix will be available for pre-order from now till 22 March at retail stores across the country.
Key specifications of Redmi Note 4:

- Qualcomm Snapdragon 625 with 14nm FinFET technology (Octa-core 2.0GHz)

- 4100mAh high-density battery

- 13MP CMOS camera with PDAF, 5MP front camera

- Premium metal body, Anodised high-gloss aluminium lines

- 5.5-inch Full HD display, dual SIM (Nano- and Micro-SIM)

- LTE and VoLTE support

- 3GB RAM + 32GB Flash

- Up to 128GB microSD expandable storage

- Rear fingerprint sensor

- IR blaster

- RRP: 4,690,000 VND (included VAT)

Key specifications of Redmi 4A:

- Slim and light at 8.45mm / 131.5g

- 3120mAh battery; Up to 7 days standby

- 1.4GHz Qualcomm Snapdragon 425 processor

- 2GB RAM + 16GB Flash OR 2GB RAM + 32GB Flash

- Expandable storage supports up to 128GB

- 5-inch HD (1280 x 720) display

- 13MP main camera; 5MP front-facing camera

- Supports dual-SIM, VoLTE 4G, 3G, Wi-Fi

- RRP (included VAT): 2,690,000đ (16GB) / 2,990,000đ (32GB)

Key specifications of Mi MIX:

- 6.4' immersive full display design, ultra-high screen-to-body ratio

- Full ceramic body: Back, frame and buttons and 18-karat gold rims

- Philippe Starck design

- Piezoelectric ceramic earpiece speaker

- Qualcomm Snapdragon 821, max 2.35GHz

- Up to 6GB RAM + 256GB UFS 2.0 ROM

- 4400mAh battery, Quick Charge 3.0

- 16MP PDAF camera + 5MP front camera

- Ships with MIUI 8

- RRP (included VAT): 16,990,000đ

About Xiaomi

Xiaomi was founded in 2010 by serial entrepreneur Lei Jun based on the vision 'innovation for everyone'. We believe that high-quality products built with cutting-edge technology should be made accessible to everyone. We create remarkable hardware, software, and Internet services for and with the help of our Mi fans. We incorporate their feedback into our product range, which currently includes Mi and Redmi smartphones, Mi TVs and set-top boxes, Mi routers, and Mi Ecosystem products including smart home products, wearables and other accessories. With more than 70 million handsets sold in 2015, Xiaomi is expanding its footprint across the world to become a global brand.

About Digiworld

Established in 1997, Digiworld - the leading market expansion services provider in Vietnam - has achieved many successes in various categories, especially in ICT distribution. Digiworld's specializes in state-of-the-art IT systems and 5 services: market analysis, marketing, sales with distribution network of 6,000 points of sales nationwide, distribution & logistics and after-sales service. Digiworld provides top quality services for market penetration and market expansion with tailor-made solutions for companies entering Vietnam market. With over two decades of building trust, Digiworld has been the market expansion services provider and authorized distributor for more than 30 world renowned brands.

In 2015, Digiworld has been listed on the Hochiminh city Stock Exchange (HOSE: DGW), turning a new chapter of the company. Digiworld is listed in the Top 50 Vietnam Brands from UK's Brand Finance. Digiworld is listed in the Top 100 Sustainable Business 2016 and in the Top 500 Vietnam Biggest and Fastest Growing Companies (VNR500). For more information, visit: www.digiworld.com.vn

Digiworld Corp. published this content on 15 March 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 16 March 2017 09:18:09 UTC.

© Publicnow 2017
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