DIXY : introduced digital information system for employees

PRESS RELEASE

DIXY GROUP INTRODUCED DIGITAL INFORMATION SYSTEM FOR EMPLOYEES

Moscow, Russian Federation, October 5, 2018

DIXYGrouphasupgradeditssystemforinternalcommunicationsandmovedtodigitalmanagementof corporate television.

Within the framework of this project, DIXY Group has installed an interactive glass touch-interface wall in its main office; the wall enables the group's employees to keep abreast of the latest news in the company.

DIXY's corporate television is powered by an Addreality content control platform. The sensor glass panel broadcasts information on corporate events, training courses, company important news. Moreover, the screen displays map locations of Dixy stores in all regions of the company's footprint. The panel also serves as a navigator for employees of the managing company office. The project has been implemented jointly with Ascreen.

Marina Gladkikh, Head of Personnel of DIXY Group, says: "People is the main asset of our company. Therefore, the corporate communications block should be the first to respond to contemporary challenges and correct the work strategy accordingly. By applying modern technologies, we are improving the corporate culture of the company and optimizing interaction between our colleagues. This approach reflects the digital strategy for development of our company group, which we support at the level of internal communications, too. Having upgraded the system for informing employees, we have achieved a wow-effect and received positive responses from our colleagues."

The Addreality platform is a single instrument for solving digital tasks of DIXY GROUP for internal audience. The product is integrated with external information resources via an RSS-channel, and content is managed through a single personal account. As a result, the platform unites various information flows in one place.

Nadezhda Madzaeva, Addreality Project Manager, says: "Digital Signage is used all over the world as a tool of the digital corporate culture, and it is gradually gaining popularity in Russia, too. Many companies begin with one solution, for example, from sound design or video walls and then expand the sphere of digital communicationsapplication.Tomakesuchdevelopmentasquickandcomfortableforthebusinessaspossible, it is necessary to choose the right platform able to ensure management of any digital-formats - from corporate TV to digital communications in sales areas and targeted advertising for buyers."

Michael Sukhanov, Manager of Ascreen projects, adds: "The main task of similar solutions is to respond to changes flexibly: in the future, their functionality can vary depending on the company needs, and that is why aset of traditional communications is successfully supplemented by multimedia solutions that are much more adaptable."

Background

DIXY Group (MICEX: DIXY) is one of Russia's leading companies in food and fast moving consumer goods retail.

As of December 31, 2017, the Company operated 2,703 stores, including 2,534 DIXY convenience stores, 128 Victoria stores and 41 MegaMart and MiniMart compact hypermarkets located in 753 Russian towns and s ettlements .

The Group's footprint covers four Federal Districts of Russia: Central, North -West and Urals, as well as Kaliningrad and theKaliningrad Region.

In 2017, DIXY Group's total revenue amounted to RUR 282 billion.

Contacts :

Yuliya Chernyshova

PR-projects Director of DIXY Group [phone] (ext. 43-305)

[phone]

[e-mail]http://www.dixygroup.ru

Background

Addreality is a Russian software developer in the sphere of digital communications and client analytics for retail trade. The company's main product is Addreality platform for management of targeted advertising campaigns on any digital media: media facades, shop windows, video walls, video screens, kiosks, interactive mirrors and soundtracks.The company designs and introduces facial recognition technologies,solutions foranalysis of audience and effectiveness of campaigns in sales points.

As of the beginning of 2018, Addreality platform managed over 20,000 advertising and information installations in stores and sales points of Russia, China, Europe and CIS countries. The company was founded in 2011.

Contacts :

Ekaterina Borodina Addreality Press Center + 7 921 930 00 [e-mail]