Dollar General Corp. announced the evolution of its media network, DGMN, which initially debuted in 2018. DGMN aims to unlock the next generation of growth for the retailer's advertising partners by exceeding benchmarks, industry standards and more.

With DGMN, Dollar General provides access to real-time data with trusted brands to help them serve DG's unique customer base across 18,000+ stores in 47 states, delivering more than two billion transactions annually. With an ability to reach more than 90% of active DG customers through paid media, DGMN enables advertisers to both digitally and physically build awareness, drive purchase consideration and position DG as the retailer of choice for consumers seeking many of America's most trusted brands. With approximately 75% of DG stores currently serving markets of 20,000 or fewer people, DGMN solutions create more meaningful connections between partners and customers, engaging with those hard-to-reach customers potentially overlooked with traditional digital marketing tactics.