A Domino's in Berlin, Germany, has partnered with Seattle-based Picnic Works, food automation technology company, to trial the Picnic automated pizza assembly system. the Picnic Pizza Station can assemble the most popular pizzas by applying sauce, cheese, freshly sliced pepperoni and other ingredients, according to a press release.

The demonstration's goal is to understand how automated pizza assembly can assist Domino's employees in producing fresh, consistent pizza as efficiently as possible. This program is part of an initiative between Picnic and Domino's that started in 2021 that has included research, product testing and multi-national planning.

"Our mission is to deliver customers hot, fresh meals safely, at an affordable price and we want to explore how we can empower team members by giving them the best tools and resources to make their jobs more efficient and rewarding," Don Meij, group CEO and managing director of Domino's Pizza Enterprises Ltd., the largest franchisee of Domino's stores outside the USA., said in the press release "Over the next decade we intend to more than double the number of stores Domino's Pizza Enterprises Ltd and our franchisees operate, which means we will need an additional 100,000 team members working across Europe and the Asia-Pacific — the key question will be 'how do we make their roles as rewarding as possible so they can deliver the best possible service for our customers?'"

"As a global leader in pizza with more than 3,400 stores in 10 markets, and the recent announcement it intends to acquire three more markets, Domino's Pizza Enterprises Ltd. has long been a pioneer in restaurant innovation," Clayton Wood, CEO of Picnic, said in the press release. "After many months of laying the groundwork for a robust and fruitful partnership, we're thrilled to continue applying our award-winning food automation experience to help Domino's further explore the benefits of automation."

The in-store demonstration phase began by installing a Picnic Pizza Station in the busy Domino's Tiergarten store, training employees and maximizing system operations. Through daily check-ins and real-time online performance monitoring, both companies will assess the impact of assistive technology and the results of the trial.

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