Domino's Pizza Inc. will start the new year with a new ad agency of record, as it begins its relationship with Boulder, Colorado-based, WorkInProgress.

"WorkInProgress is filled with strong talent, creative minds and extensive experience in creating meaningful brand actions," Domino's CMO Art D'Elia said in a company press release. "The fact that they are an independent agency means they have the flexibility and nimbleness we need during these quickly changing times. This is the right agency model and team for Domino's moving forward."

The 4-year-old agency was named Ad Age's 2020 Small Agency of the Year. In January, it will begin a three-year partnership with the Ann Arbor, Michigan-based, Domino's.

"We are grateful and humbled by the opportunity to partner with Domino's," Matt Talbot, WorkInProgress' chief creative officer, said in the release. "WorkInProgress is a small business, like the hundreds of Domino's franchises across the country. And ultimately, the work we do is in service of them. We take that responsibility very seriously and can't wait to tackle the future supporting a brand that believes in taking bold action."

This change marks the end of a 13-year relationship between Domino's and Crispin Porter Bogusky, which resulted in the Domino's "Oh Yes We Did" brand turnaround and many other activations. Notable collaborations included Domino's loyalty program, Piece of Pie Rewards, the Domino's DXP vehicle, as well as the creation of Domino's AnyWare ordering.

Domino's has more than 17,200 stores in over 90 markets worldwide, with global retail sales of more than $14.3 billion last year.

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