Webáta launched FindingFormula.org, a new resource leveraging Domo's low-code data app platform, to help parents and caregivers navigate the national baby formula shortage. Pairing Webáta's inventory data from retailers across America with Domo's ability to make that data consumable and actionable for everyone, users can now confirm stock in advance with FindingFormula.org and avoid going from store-to-store with empty shelves. Amidst supply chain disruptions, factory shutdowns, inventory hoarding and more, many parents have found themselves scrambling to find formula to feed their children, particularly those with health conditions that limit their formula options.

Webáta founder Gabe Wight knows this struggle firsthand, as his nephew is only able to consume a single brand of formula due to a medical condition. The in-stock formula data is populated from retailers' public websites using Webáta's e-commerce technology and updated daily – with plans to increase that frequency in the future. Using Domo, that data is then filtered and analyzed to display in-stock formula SKUs and locations, allowing consumers to filter by state, zip code or formula brand.

FindingFormula.org launched with national retailers including Walmart and Target, and looks to integrate additional retailers across North America in the near future.