REEDS enhanced customer-first omnichannel capabilities to improve shopper engagement and drive sales with a solution from dotdigital. REEDS Jewelers is the largest family-owned retail jewelry chain in North America, selling diamonds, watches, and a large selection of fine jewelry. From its beginnings in 1946 as a single store in Wilmington, North Carolina, REEDS has since become a true American success story as a full-service multichannel retailer with stores in thirteen states and a leading ecommerce website, REEDS.com. The company strives to make every customer feel like family with personalized service, close attention to detail, lasting quality, and timeless style. However, as REEDS worked to further personalize their customers’ online experiences, the team experienced several pain points with their existing marketing platform, which was inflexible, difficult for team members to use and inhibiting efforts to take their outreach to the next level.