DoubleVerify announced the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions on the LinkedIn Audience Network. These two products empower advertisers to ensure their campaign impressions are delivered on inventory that aligns with their brand safety, suitability and contextual needs. DV Authentic Brand Suitability goes beyond standard categories and keyword blocklist – offering customized protection that helps advertisers avoid unsafe and unsuitable content before placing a bid.

DV Custom Contextual provides advertisers a scalable solution to reach the right audiences, at the right time – driving outcomes for brands. DV's Semantic Science a proprietary contextual classification system, powers both DV Authentic Brand Suitability and DV Custom Contextual technology. DV's Semantic Science team is responsible for developing one of the world's most comprehensive ontology solutions — identifying over 200,000 language-independent concepts, using more than eleven million rules to determine the correct meaning of a word.

The result is more accurate content classification and better protection and alignment, which enables stronger campaign performance for brands using solutions, like the LinkedIn Audience Network, for their marketing. DV Authentic Brand Suitability and DV Custom Contextual are now available for all mutual LinkedIn and DV customers. This release builds on the company's previous work with LinkedIn to help power its custom, network-wide brand safety floor and invalid traffic protection that helps ensure advertisers are protected from universally unsafe content and IVT on the LinkedIn Audience Network.