DOW CHEMICAL COMPANY (THE) 
By Horgen, Sweden - August 13, 2012
The Dow Chemical Company (NYSE: DOW), an official Worldwide Olympic Partner, showcased an array of its innovative solutions at Sochi Park during the London 2012 Olympic Games.
The entryway and Dow "Experiential Area" at the high-tech winter wonderland of Sochi Park were lined and backed with approximately 400 square meters of recyclable carpet tiles made with elastomers from Dow. Partly thanks to using Dow's latest elastomer technology in the backing, carpet manufacturer, Desso, became one of the first carpet tile manufacturers to achieve "Cradle to Cradle®" Silver Certification - a third-party designation given to products that are designed to be disassembled and made of positively defined1 materials that can be recycled when taken back.
"We are pleased to have played an important role in the development of a fully recyclable carpet tile backing," says Enrique Torres, Flooring Marketing Manager for Dow Elastomers. "At Dow, we develop new products and offer innovative solutions that help our customers and the industry to address major challenges such as sustainability, and we're proud to have had this solution on display at the largest sporting event in the world."
At the conclusion of the London 2012 Olympic Games, the yarn and other fibers can be separated from the carpet backing, creating an opportunity for the tiles to be recycled into new products or used in other recycling enterprises.
"We introduced our new carpet tile backing in 2010. It was a challenging task, from a development point of view, but one we're proud to have accomplished in part by using the polyolefin elastomers from Dow," says Dr. Pierre van Trimpont, COO of Desso, Dow Partner, "Dow's focus on developing sustainable yet innovative solutions at the beginning of the value chain helps us reach our goals in going beyond sustainability."
Elastomer products from Dow are an excellent choice for a variety of carpet surfaces, delivering key benefits such as durability, recyclability, improved indoor air-quality and design flexibility.
For more information on all of the Dow solutions found at the London 2012 Olympic Games, please visit www.dow.com/olympicpartnership/products/london2012/ or if you would like to find out more about this specific solution, please contact your local Dow representative.
About Dow
Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world's most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow's diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2011, Dow had annual sales of $60 billion and employed approximately 52,000 people worldwide. The Company's more than 5,000 products are manufactured at 197 sites in 36 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted.www.dow.com.
For Editorial Information:
Sarah Durante
Dow Europe GmbH
+41 44 728 3174
Lauren Burge
Porter Novelli
+32 2 413 03 40
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