DraftKings Marketplace has introduced the Primetime NFT Series, designed to deepen engagement and reward collectors on DraftKings during these defining moments. The first Primetime NFT Series drop will be the 2022 College Hoops Collection that launches just in time for March's college basketball national tournament. This marks the first fully in-house NFTs launched by DraftKings Marketplace with drops set for key moments throughout the event.

Collectors holding all eight editions of the 2022 College Hoops Collection following the championship game will be airdropped a ninth commemorative NFT as a reward for collecting the full set, and this airdrop will grant collectors priority access to the next Primetime NFT Series drop. With each drop, collectors will be eligible to receive DK Dollars, which are site credits that can be used for gameplay across all parts of DraftKings' digital sports entertainment and gaming ecosystem, like sportsbook and daily fantasy. Eligible holders can use their 2022 College Hoops Collection NFT rewards to place bets and enter pools, brackets or fantasy contests as all the buzzer beaters and cinderella stories unfold this season.