DraftKings, a major player in sports betting in the United States, recorded a profit for the first time in the second quarter of 2024 since its IPO. Although this performance was not repeated in the following quarter, it has strengthened the company's financial outlook. With its recent acquisitions, including Sports IQ and Simple Bet, as well as lottery app Jack Pocket, DraftKings is diversifying its revenue streams and positioning itself in the promising online gaming (iGaming) sector.

The company has observed that customers using several of its products are more loyal and more profitable, which justifies its diversification strategy. Despite competition, particularly from FanDuel, DraftKings is focusing on customer satisfaction and product innovation. Revenue growth allows the company to focus not on cost-cutting but rather on long-term efficiency, aiming to strengthen its market position while meeting customer expectations.

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