Duck Creek Technologies announced that experienced strategic marketing executive Jeff Winter has joined the company as Chief Marketing Officer. Winter will be responsible for developing and executing the company’s global marketing strategy, including brand expansion, pipeline generation, product marketing, and customer marketing, reporting to CEO Michael Jackowski and joining Duck Creek’s Executive Committee. Winter joins Duck Creek from Rocket Software, a global leader in the mainframe and legacy platform space, where he served as Chief Marketing Officer. In this role, Winter rebuilt and transformed the marketing function and was responsible for driving brand awareness, building pipeline, and increasing customer retention and engagement. Under his leadership, Rocket doubled brand awareness, helped grow top line revenue through lead generation programs, established a strategic marketing model with their lead partner, IBM, and created a customer retention platform helping to drive the net promoter score in the company’s history. Prior to that, Winter was the Divisional Chief Marketing Officer and Global Vice President for a Pitney Bowes software and data business. He also spent ten years at SAP in a variety of marketing leadership positions, as well as five years at IBM working across both marketing and strategy roles.