The following discussion and analysis of the financial condition and results of
our operations should be read in conjunction with the financial statements and
related notes of Duluth Holdings Inc. included in Item 1of this Quarterly Report
on Form 10-Q and with our audited financial statements and the related notes
included in our Annual Report on Form 10-K for the fiscal year ended January 30,
2022 ("2021 Form 10-K").

The Company's fiscal year ends on the Sunday nearest to January 31 of the
following year. Fiscal 2022 is a 52-week period and ends on January 29, 2023.
Fiscal 2021 was a 52-week period and ended on January 30, 2022. The three months
of fiscal 2022 and fiscal 2021 represent our 13-week periods ended October 30,
2022 and October 31, 2021, respectively.

Unless the context indicates otherwise, the terms the "Company," "Duluth," "Duluth Trading," "we," "our," or "us" are used to refer to Duluth Holdings Inc.

Forward-Looking Statements



This Quarterly Report on Form 10-Q contains "forward-looking statements" within
the meaning of the Private Securities Litigation Reform Act of 1995 that are
subject to risks and uncertainties. All statements other than statements of
historical or current facts included in this Quarterly Report on Form 10-Q are
forward-looking statements. Forward looking statements refer to our current
expectations and projections relating to our financial condition, results of
operations, plans, objectives, strategies, future performance and business. You
can identify forward-looking statements by the fact that they do not relate
strictly to historical or current facts. These statements may include words such
as "anticipate," "could," "estimate," "expect," "project," "plan," "potential,"
"intend," "believe," "may," "might," "will," "objective," "should," "would,"
"can have," "likely," and other words and terms of similar meaning in connection
with any discussion of the timing or nature of future operating or financial
performance or other events. For example, all statements we make relating to our
estimated and projected earnings, revenue, costs, expenditures, cash flows,
growth rates and financial results, our plans and objectives for future
operations, growth initiatives, or strategies are forward-looking statements.
All forward-looking statements are subject to risks and uncertainties, including
the risks and uncertainties described under Part I, Item 1A "Risk Factors," in
our 2021 Form 10-K, and other SEC filings, which factors are incorporated by
reference herein. These risks and uncertainties include, but are not limited to,
the following: the impact of inflation on our results of operations; the
prolonged effects of COVID-19 on store traffic and disruptions to our
distribution network, supply chains and operations; our ability to maintain and
enhance a strong brand image; effectively adapting to new challenges associated
with our expansion into new geographic markets; generating adequate cash from
our existing stores to support our growth; effectively relying on sources for
merchandise located in foreign markets; transportation delays and interruptions,
including port congestion; inability to timely and effectively obtain shipments
of products from our suppliers and deliver merchandise to our customers; the
inability to maintain the performance of a maturing store portfolio; the impact
of changes in corporate tax regulations; identifying and responding to new and
changing customer preferences; the success of the locations in which our stores
are located; our ability to attract and retain customers in the various retail
venues and locations in which our stores are located; competing effectively in
an environment of intense competition; our ability to adapt to significant
changes in sales due to the seasonality of our business; price reductions or
inventory shortages resulting from failure to purchase the appropriate amount of
inventory in advance of the season in which it will be sold due to global market
constraints; increases in costs of fuel or other energy, transportation or
utility costs and in the costs of labor and employment; failure of our
information technology systems to support our current and growing business,
before and after our planned upgrades; and other factors that may be disclosed
in our SEC filings or otherwise. Moreover, we operate in an evolving
environment, new risk factors and uncertainties emerge from time to time and it
is not possible for management to predict all risk factors and uncertainties,
nor can we assess the impact of all factors on our business or the extent to
which any factor, or combination of factors, may cause actual results to differ
materially from those contained in any forward-looking statement. We qualify all
of our forward-looking statements by these cautionary statements.

We undertake no obligation to update or revise these forward-looking statements, except as required under the federal securities laws.

Overview



We are a lifestyle brand of men's and women's casual wear, workwear and
accessories sold primarily through our own omnichannel platform. We offer
products nationwide through our website and catalog. In 2010, we initiated our
omnichannel platform with the opening of our first store. Since then, we have
expanded our retail presence, and as of October 30, 2022, we operated 62 retail
stores and three outlet stores.

We offer a comprehensive line of innovative, durable and functional products,
such as our Longtail T® shirts, Buck NakedTM underwear, Fire Hose® work pants,
and No-Yank® Tank, which reflect our position as the Modern, Self-Reliant
American Lifestyle brand. Our brand has a heritage in workwear that transcends
tradesmen and appeals to a broad demographic for everyday and on-the-job use.


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From our heritage as a catalog for those working in the building trades, Duluth
Trading has become a widely recognized brand and proprietary line of innovative
and functional apparel and gear. Over the last decade, we have created strong
brand awareness, built a loyal customer base and generated robust sales
momentum. We have done so by sticking to our roots of "there's gotta be a better
way" and through our relentless focus on providing our customers with quality,
functional products.

A summary of our financial results is as follows:

?Net sales increased by 1.3% over the prior year third quarter to $147.1 million, and net sales in the first nine months of fiscal 2022 decreased by 3.8% over the first nine months of the prior year to $411.5 million;



?Net loss of $6.2 million in fiscal 2022 third quarter compared to the prior
year third quarter net income of $2.8 million, and net loss in the first nine
months of fiscal 2022 of $5.2 million compared to net income in the first nine
months of fiscal 2021 of $12.2 million; and

?Adjusted EBITDA decreased to $1.7 million in fiscal 2022 third quarter compared
to the prior year third quarter Adjusted EBITDA of $13.0 million, and adjusted
EBITDA in the first nine months of fiscal 2022 of $22.9 million compared to
$44.3 million over the first nine months of the prior year.

See the "Reconciliation of Net Income to EBITDA and EBITDA to Adjusted EBITDA"
section for a reconciliation of our net income to EBITDA and EBITDA to Adjusted
EBITDA, both of which are non-U.S. GAAP financial measures. See also the
information under the heading "Adjusted EBITDA" in the section "How We Assess
the Performance of Our Business" for our definition of Adjusted EBITDA.

The Company continues to progress on further defining and executing the "Big Dam
Blueprint," which management believes will unlock the Company's full potential
for long-term, sustainable growth. As introduced in the second quarter of 2021,
the Big Dam Blueprint focuses on the following key strategic areas:

?Begin with a digital-first mindset that integrates technology into all areas of the business, fundamentally changing how we operate and deliver value to customers.

?Intensify efforts to optimize Duluth Trading's owned retail channels by increasing focus and investments in our direct channel as our primary growth vehicle. We are conducting strategic research that will inform decisions on future stores regarding new locations and market share potential, size and layout.



?Evolve the Company's multi-brand platform as a new pathway to grow the
business. Create unique brand positions, across men's and women's, for Duluth,
40Grit, Alaskan Hardgear, Buck Naked, and Best Made to address customer needs
for various occasions including work, outdoor recreation, casual lifestyle, and
first layer. Invest in the evolution of the Duluth Trading platform to enable
the integration of new brands, expand our offerings and broaden our customer
base.

?Carefully test and learn to unlock long-term growth potential. Explore new opportunities to engage current and potential customers through products, services and touchpoints that they expect and value.



?Increase and, in some areas, accelerate investments to future proof the
business. Areas under analysis include greater automation across the logistics
network; technology that will improve operations, generate positive impact and
sustainable returns; support growth through multiple brands and seamlessly
integrate new brands into the portfolio; and attract the talent, skillsets and
expertise needed to scale the business.

Our management's discussion and analysis includes market sales metrics for our
stores, website and catalog sales. Market areas are determined by a third-party
that divides the United States and Puerto Rico into 280 unique geographical
areas. Our store market sales metrics include sales from our stores, website and
catalog. Our non-store market sales metrics include sales from our website and
catalog.

Economic Conditions

In addition to the COVID-19 pandemic, the United States economy has experienced high inflation during the first three quarters of 2022 and there are expectations in the market that inflation may remain at elevated levels.

The ultimate impact of COVID-19 and higher inflationary periods on our operational and financial performance still depends on future developments outside of our control. Given the uncertainty, we cannot reasonably estimate store traffic patterns and the prolonged impact on overall consumer demand.

How We Assess the Performance of Our Business

In assessing the performance of our business, we consider a variety of financial and operating measures that affect our operating results.


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Net Sales



Net sales reflect our sale of merchandise plus shipping and handling revenue
collected from our customers, less returns and discounts. Direct-to-consumer
sales are recognized upon shipment of the product and store sales are recognized
at the point of sale.

Gross Profit

Gross profit is equal to our net sales less cost of goods sold. Gross profit as
a percentage of our net sales is referred to as gross margin. Cost of goods sold
includes the direct cost of purchased merchandise; inventory shrinkage;
inventory adjustments due to obsolescence, including excess and slow-moving
inventory and lower of cost and net realizable reserves; inbound freight; and
freight from our distribution centers to our retail stores. The primary drivers
of the costs of individual goods are raw material costs. Depreciation and
amortization are excluded from gross profit. We expect gross profit to increase
to the extent that we successfully grow our net sales. Our gross profit may not
be comparable to other retailers, as we do not include distribution network and
store occupancy expenses in calculating gross profit, but instead we include
them in selling, general and administrative expenses.

Selling, General and Administrative Expenses



Selling, general and administrative expenses include all operating costs not
included in cost of goods sold. These expenses include all payroll and
payroll-related expenses and occupancy expenses related to our stores and to our
operations at our headquarters, including utilities, depreciation and
amortization. They also include marketing expense, which primarily includes
digital and television advertising, catalog production, mailing and print
advertising costs, as well as all logistics costs associated with shipping
product to our customers, consulting and software expenses and professional
services fees. Selling, general and administrative expenses as a percentage of
net sales is usually higher in lower-volume quarters and lower in higher-volume
quarters because a portion of the costs are relatively fixed.

Adjusted EBITDA



We believe Adjusted EBITDA is a useful measure of operating performance, as it
provides a clearer picture of operating results by excluding the effects of
financing and investing activities by eliminating the effects of interest and
depreciation costs and eliminating expenses that are not reflective of
underlying business performance. We use Adjusted EBITDA to facilitate a
comparison of our operating performance on a consistent basis from
period-to-period and to provide for a more complete understanding of factors and
trends affecting our business.

We define Adjusted EBITDA as consolidated net income before depreciation and
amortization, interest expense and provision for income taxes adjusted for the
impact of certain items, including non-cash and other items we do not consider
representative of our ongoing operating performance. We believe Adjusted EBITDA
is less susceptible to variances in actual performance resulting from
depreciation, amortization and other items. We also use Adjusted EBITDA as the
key financial metric in determining bonus compensation for our employees. This
non-GAAP measure may not be comparable to similarly titled measures used by
other companies.

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Results of Operations



The following table summarizes our unaudited consolidated results of operations
for the periods indicated, both in dollars and as a percentage of net sales.

                                           Three Months Ended                       Nine Months Ended
                                  October 30, 2022    October 31, 2021    October 30, 2022    October 31, 2021
(in thousands)
Net sales                        $          147,126   $         145,277   $         411,541   $         427,823
Cost of goods sold (excluding
depreciation and amortization)               70,205              61,627             191,949             196,204
Gross profit                                 76,921              83,650             219,592             231,619
Selling, general and
administrative expenses                      84,311              78,792             224,044             211,779
Operating (loss) income                     (7,390)               4,858             (4,452)              19,840
Interest expense                                968                 900               2,723               3,390
Other income (loss), net                         56               (265)                 180               (193)
(Loss) income before income
taxes                                       (8,302)               3,693             (6,995)              16,257
Income tax (benefit) expense                (2,059)                 930             (1,770)               4,048
Net (loss) income                           (6,243)               2,763             (5,225)              12,209
Less: Net loss attributable to
noncontrolling interest                        (26)                (43)                (82)               (134)
Net (loss) income attributable
to controlling interest          $          (6,217)   $           2,806   $         (5,143)   $          12,343
Percentage of Net sales:
Net sales                                     100.0 %             100.0 %             100.0 %             100.0 %
Cost of goods sold (excluding
depreciation
?and amortization)                             47.7 %              42.4 %              46.6 %              45.9 %
Gross margin                                   52.3 %              57.6 %              53.4 %              54.1 %
Selling, general and
administrative expenses                        57.3 %              54.2 %              54.4 %              49.5 %
Operating (loss) income                       (5.0) %               3.3 %             (1.1) %               4.6 %
Interest expense                                0.7 %               0.6 %               0.7 %               0.8 %
Other income (loss), net                          - %                 - %                 - %                 - %
(Loss) income before income
taxes                                         (5.6) %               2.5 %             (1.7) %               3.8 %
Income tax (benefit) expense                  (1.4) %               0.6 %             (0.4) %               0.9 %
Net (loss) income                             (4.2) %               1.9 %             (1.3) %               2.9 %
Less: Net loss attributable to
noncontrolling interest                           - %                 - %                 - %                 - %
Net (loss) income attributable
to controlling interest                       (4.2) %               1.9 %             (1.2) %               2.9 %


Three Months Ended October 30, 2022 Compared to Three Months Ended October 31, 2021

Net Sales

Net sales increased $1.8 million, or 1.3%, to $147.1 million in the three months ended October 30, 2022 compared to $145.3 million in the three months ended October 31, 2021.



Store market net sales increased $0.8 million, or 0.8%, to $103.8 million in the
three months ended October 30, 2022 compared to $103.0 million in the three
months ended October 31, 2021. Non-store market net sales increased by $1.2
million, or 2.9%, to $42.3 million in the three months ended October 30, 2022
compared to $41.1 million in the three months ended October 31, 2021.


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Gross Profit



Gross profit decreased $6.7 million, or 8.0%, to $76.9 million in the three
months ended October 30, 2022 compared to $83.6 million in the three months
ended October 31, 2021. As a percentage of net sales, gross margin decreased to
52.3% of net sales in the three months ended October 30, 2022, compared to 57.6%
of net sales in the three months ended October 31, 2021. The decrease in gross
margin was primarily driven by a higher mix of promotional sales during the
current period.

Selling, General and Administrative Expenses



Selling, general and administrative expenses increased $5.5 million, or 7.0%, to
$84.3 million in the three months ended October 30, 2022 compared to $78.8
million in the three months ended October 31, 2021. Selling, general and
administrative expenses as a percentage of net sales increased to 57.3% in the
three months ended October 30, 2022, compared to 54.2% in the three months ended
October 31, 2021.

The increase in selling, general and administrative expense was primarily due to
increased digital advertising to drive brand awareness and store traffic, as
well as increased depreciation from continued capital investments.

Income Taxes



Income tax benefit was $2.1 million in the three months ended October 30, 2022,
compared to income tax expense of $0.9 million in the three months ended
October 31, 2021. The effective tax rate related to controlling interest was 25%
for the three months ended October 30, 2022 compared to 25% for the three months
ended October 31, 2021.

Net (Loss) Income Attributable to Controlling Interest

Net loss attributable to controlling interest was $6.2 million, in the three months ended October 30, 2022 compared to net income of $2.8 million in the three months ended October 31, 2021, due to the factors discussed above.

Nine Months Ended October 30, 2022 Compared to Nine Months Ended October 31, 2021

Net Sales

Net sales decreased $16.3 million, or 3.8%, to $411.5 million in the nine months
ended October 30, 2022 compared to $427.8 million in the nine months ended
October 31, 2021. The decrease was primarily driven by continued slower store
traffic, partially offset by increased promotional activity, particularly during
the current quarter.

Store market net sales decreased $10.7 million, or 3.6%, to $289.3 million in
the nine months ended October 30, 2022 compared to $300.0 million in the nine
months ended October 31, 2021. Non-store market net sales decreased by $4.8
million, or 3.9%, to $118.9 million in the nine months ended October 30, 2022
compared to $123.7 million in the nine months ended October 31, 2021.

Gross Profit



Gross profit decreased $12.0 million, or 5.2%, to $219.6 million in the nine
months ended October 30, 2022 compared to $231.6 million in the nine months
ended October 31, 2021. As a percentage of net sales, gross margin decreased to
53.4% of net sales in the nine months ended October 30, 2022, compared to 54.1%
of net sales in the nine months ended October 31, 2021.

The decrease in gross margin was driven by a higher mix of promotional sales during the second and third quarters of the current year.

Selling, General and Administrative Expenses



Selling, general and administrative expenses increased $12.3 million, or 5.8%,
to $224.0 million in the nine months ended October 30, 2022 compared to $211.8
million in the nine months ended October 31, 2021. Selling, general and
administrative expenses as a percentage of net sales increased to 54.4% in the
nine months ended October 30, 2022, compared to 49.5% in the nine months ended
October 31, 2021.

The increase in selling, general and administrative expense was primarily due to
current year new headcounts, as well as increased depreciation from continued
capital investments.

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Income Taxes



Income tax benefit was $1.8 million in the nine months ended October 30, 2022,
compared to income tax expense of $4.0 million in the nine months ended October
31, 2021. The effective tax rate related to controlling interest was 26% for the
nine months ended October 30, 2022 compared to 25% for the nine months ended
October 31, 2021.

Net (Loss) Income Attributable to Controlling Interest

Net loss attributable to controlling interest was $5.1 million, in the nine months ended October 30, 2022 compared to net income of $12.3 million in the nine months ended October 31, 2021, due to the factors discussed above.

Reconciliation of Net (Loss) Income to EBITDA and EBITDA to Adjusted EBITDA



The following table presents reconciliations of net income to EBITDA and EBITDA
to Adjusted EBITDA, both of which are non-U.S. GAAP financial measures, for the
periods indicated below. See the above section titled "How We Assess the
Performance of Our Business," for our definition of Adjusted EBITDA.

                                             Three Months Ended                         Nine Months Ended
                                    October 30, 2022     October 31, 2021     October 30, 2022     October 31, 2021
(in thousands)
Net (loss) income                  $          (6,243)   $            2,763   $          (5,225)   $           12,209
Depreciation and amortization                   7,572                7,306               22,946               21,822
Amortization of internal-use
software hosting
subscription implementation
costs                                             783                  478                2,203                1,252
Interest expense                                  968                  900                2,723                3,390
Income tax (benefit) expense                  (2,059)                  930              (1,770)                4,048
EBITDA                             $            1,021   $           12,377   $           20,877   $           42,721
Stock based compensation                          726                  605                2,000                1,612
Adjusted EBITDA                    $            1,747   $           12,982   $           22,877   $           44,333


As a result of the factors discussed above in the "Results of Operations"
section, Adjusted EBITDA decreased $11.3 million to $1.7 million in the three
months ended October 30, 2022 compared to $13.0 million in the three months
ended October 31, 2021. As a percentage of net sales, Adjusted EBITDA decreased
to 1.2% of net sales in the three months ended October 30, 2022 compared to 8.9%
of net sales in the three months ended October 31, 2021.

As a result of the factors discussed above in the "Results of Operations"
section, Adjusted EBITDA decreased $21.4 million to $22.9 million in the nine
months ended October 30, 2022 compared to $44.3 million in the nine months ended
October 31, 2021. As a percentage of net sales, Adjusted EBITDA decreased to
5.6% of net sales in the nine months ended October 30, 2022 compared to 10.4% of
net sales in the nine months ended October 31, 2021.

Liquidity and Capital Resources

General



Our business relies on cash from operating activities and a credit facility as
our primary sources of liquidity. Our primary cash needs have been for
inventory, marketing and advertising, payroll, store leases, capital
expenditures associated with infrastructure and information technology. The most
significant components of our working capital are cash, inventory, accounts
payable and other current liabilities. At October 30, 2022, our net working
capital was $98.7 million, including $9.4 million of cash and cash equivalents.

We expect to spend approximately $35.0 million in fiscal 2022 on capital
expenditures, inclusive of software hosting implementation costs, primarily due
to investments in logistics optimization, including investments in the
fulfillment network and information technology. Due to the seasonality of our
business, a significant amount of cash from operating activities is generated
during the fourth quarter of our fiscal year. We also use cash in our investing
activities for capital expenditures throughout all four quarters of our fiscal
year.

We believe that our cash flow from operating activities and the availability of cash under our credit facility will be sufficient to cover working capital requirements and anticipated capital expenditures for the foreseeable future.


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Cash Flow Analysis



A summary of operating, investing and financing activities is shown in the
following table.

                                                                 Nine Months Ended
                                                       October 30, 2022      October 31, 2021
(in thousands)
Net cash (used in) provided by operating activities   $         (51,008)    $           32,758
Net cash used in investing activities                           (24,117)               (8,945)
Net cash provided by (used in) financing activities                7,481    

(50,644)


Decrease in cash and cash equivalents                 $         (67,644)    

$ (26,831)

Net Cash (Used in) Provided by Operating Activities



Operating activities consist primarily of net income adjusted for non-cash items
that include depreciation and amortization, stock-based compensation and the
effect of changes in operating assets and liabilities.

For the nine months ended October 30, 2022, net cash used in operating
activities was $51.0 million, which primarily consisted of cash used in
operating assets and liabilities of $70.8 million. The cash used in operating
assets and liabilities of $70.8 million was primarily due to a $82.0 million
increase in inventory and a $13.4 million decrease in accrued expenses,
partially offset by a $34.7 million increase in trade accounts payable.

For the nine months ended October 31, 2021, net cash provided by operating
activities was $32.8 million, which primarily consisted of net income of $12.2
million, non-cash depreciation and amortization of $21.8 million, and cash used
in operating assets and liabilities of $3.0 million. The cash used in operating
assets and liabilities of $3.0 million primarily consisted of a $16.0 million
increase in inventory and a $7.6 million decrease in income taxes payable,
partially offset by a $4.1 million increase in accrued expenses and a $24.9
million increase in trade accounts payable.

Net Cash Used in Investing Activities

Investing activities consist primarily of capital expenditures for growth related to investments in infrastructure and information technology.

For the nine months ended October 30, 2022, net cash used in investing activities was $24.1 million and was primarily driven by new investments in the fulfillment network and information technology.

For the nine months ended October 31, 2021, net cash used in investing activities was $8.9 million and was primarily driven by investments in a new fulfillment center, one new retail store, as well as information technology.

Net Cash Provided by (Used in) Financing Activities

Financing activities consist primarily of borrowings and payments related to our revolving line of credit and other long-term debt, as well as payments on finance lease obligations.

For the nine months ended October 30, 2022, net cash provided by financing activities was $7.5 million, primarily consisting of $10.0 million in borrowings under our revolving line of credit, partially offset by payments on finance lease obligations.

For the nine months ended October 31, 2021, net cash used in financing activities was $50.6 million, primarily consisting of the full paydown of Duluth's debt.

Contractual Obligations

There have been no significant changes to our contractual obligations as described in our Annual Report on Form 10-K for the fiscal year ended January 30, 2022.

Off-Balance Sheet Arrangements

We are not a party to any material off-balance sheet arrangements.


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Critical Accounting Policies and Critical Accounting Estimates



The preparation of financial statements in accordance with U.S. GAAP requires
management to make estimates and assumptions that affect the reported amounts of
assets, liabilities, revenues, and expenses, as well as the related disclosures
of contingent assets and liabilities at the date of the financial statements. We
evaluate our accounting policies, estimates, and judgments on an on-going basis.
We base our estimates and judgments on historical experience and various other
factors that are believed to be reasonable under the circumstances. Actual
results may differ from these estimates under different assumptions and
conditions and such differences could be material to the consolidated financial
statements.

As of the date of this filing, there were no significant changes to any of the critical accounting policies and estimates described in our 2021 Form 10-K.

Recent Accounting Pronouncements

See Note 12 "Recent Accounting Pronouncements," of Notes to Condensed Consolidated Financial Statements included in Part 1, Item 1, of this quarterly report on Form 10-Q for information regarding recent accounting pronouncements.

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