Dunelm : Director/PDMR Shareholding

DUNELM GROUP plc

NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL

RESPONSIBILITY AND CONNECTED PERSONS

20 October 2016

LTIP awards granted to John Browett and Keith Down

Conditional awards under the Company's Long Term Incentive Plan (LTIP) have been granted on 19 October 2016 over ordinary shares of one pence each in Dunelm Group plc, in the form of a nil cost option, to the following Executive Directors:

Name	Number of shares in award
John Browett	110,000
Keith Down	60,000

The award is made under the terms of the 2015 Remuneration Policy approved by shareholders on 24 November 2015.

The options may be exercised on or after 19 October 2019, subject to the satisfaction of a performance condition over the three financial years commencing on 3 July 2016. On exercise, the executives have committed to retain two thirds of the shares after sale to cover their tax and national insurance liability, pursuant to the 'Lifetime Lock-in' described in the 2015 Remuneration Policy.

The award is subject to malus and claw back provisions in the case of mis-statement of performance to which a previous LTIP award relates, miscalculation of performance conditions in previous exercised options, or gross misconduct or fraud on the part of the individual.

Including the awards set out above, John Browett and Keith Down hold options over the Company's ordinary shares as follows:

Name	Share scheme	Number of shares	Exercise price per share	Exercise dates
John Browett	Sharesave	2,385	754.5p	Between 1 January and 30 June 2019
John Browett	Long Term Incentive Plan	220,000	Nil	110,000 between 7 December 2018 and 6 December 2025 110,000 between 19 October 2019 and 18 October 2026
Keith Down	Joining award	26,488	Nil	Between 15 Sept 2017 and 6 December 2025
Keith Down	Long Term Incentive Plan	120,000	Nil	60,000 between 7 December 2018 and 6 December 2025 60,000 between 19 October 2019 and 18 October 2026

In addition to the above, John Browett and Keith Down have a beneficial interest ordinary shares of one pence in the Company as follows:

Director	Number of ordinary shares
John Browett	45,959
Keith Down	21,610

Name of authorised Company official responsible for making this notification:

Dawn Durrant, Company Secretary

0116 26444439