The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our Unaudited Condensed Consolidated Financial Statements and related notes included elsewhere in this Quarterly Report on Form 10-Q, the audited consolidated financial statements and related notes included in our Annual Report on Form 10-K and in Part II, Item 7. "Management's Discussion and Analysis of Financial Condition and Results of Operations" of our Annual Report on Form 10-K. The following discussion contains forward-looking statements, such as those relating to our plans, objectives, expectations, intentions, and beliefs, that involve risks, uncertainties and assumptions. Our 19
-------------------------------------------------------------------------------- actual results could differ materially from these forward-looking statements as a result of many factors, including those discussed in Part II, Item 1A. "Risk Factors," "Special Note Regarding Forward-Looking Statements," and included elsewhere in this Quarterly Report on Form 10-Q, and in in Part II, Item 7. "Management's Discussion and Analysis of Financial Condition and Results of Operations" of our Annual Report on Form 10-K. Our historical results are not necessarily indicative of the results that may be expected for any periods in the future. Amounts reported in millions are rounded based on the amounts in thousands. As a result, the sum of the components reported in millions may not equal the total amount reported in millions due to rounding. In addition, percentages presented are calculated from the underlying numbers in thousands and may not add to their respective totals due to rounding.
Overview
Our flagship app has organically become the world's most popular way to learn languages and the top-grossing Education app in the App Stores, offering courses in 40 languages to approximately 49 million monthly active users as ofMarch 31, 2022 . We believe that we have become the preeminent online destination for language learning due to our beautifully designed products, exceptional user engagement, and demonstrated learning efficacy.
Key Operating Metrics and Non-GAAP Financial Measures
We regularly review a number of key operating metrics and non-GAAP financial measures to evaluate our business, measure our performance, identify trends, prepare financial projections and make business decisions. The measures set forth below should be considered in addition to, not as a substitute for or in isolation from, our financial results prepared in accordance with GAAP. Monthly active users (MAUs) and daily active users (DAUs), along with paid subscribers, are operating metrics that help inform management about the underlying growth in users of our platform, and are a measure of our monetization efforts. To calculate the year-over-year change in MAUs and DAUs for a given period, we subtract the average for the same period in the previous year from the average for the same period in the current year and divide the result by the average for the same period in the previous year. Other companies, including companies in our industry, may calculate these measures differently or not at all, which reduces their usefulness as comparative measures. Three Months Ended March 31, (Operating metrics are in millions) 2022 2021 Operating Metrics Monthly active users (MAUs) 49.2 39.9 Daily active users (DAUs) 12.5 9.5 Paid subscribers (at period end) 2.9 1.8 20 --------------------------------------------------------------------------------
Three Months Ended
2022 2021 Operating Metrics Subscription bookings$ 78,539 $ 50,466 Total bookings$ 102,054 $ 65,830 Non-GAAP Financial Measures Net loss (GAAP)$ (12,154) $ (13,472) Adjusted EBITDA $ 3,946$ 871 Net cash provided by operating activities (GAAP)$ 20,627 $ 5,123 Free cash flow$ 18,928 $ 3,825 Operating Metrics Monthly active users (MAUs). MAUs are defined as uniqueDuolingo users who engage with our mobile language learning application or the language learning section of our website each month. MAUs are reported for a measurement period by taking the average of the MAUs for each calendar month in that measurement period. MAUs are a measure of the size of our global active user community onDuolingo . We had approximately 49.2 million and 39.9 million MAUs for the three months endedMarch 31, 2022 and 2021, respectively, representing an increase of 23%. We grew MAUs through product initiatives that made the app more social and engaging and through brand marketing, both of which helped us attract new users, retain existing users, and reengage the millions of former users who return to our language learning app. Daily active users (DAUs). DAUs are defined as uniqueDuolingo users who engage with our mobile language learning application or the language learning section of our website each calendar day. DAUs are reported for a measurement period by taking the average of the DAUs for each day in that measurement period. DAUs are a measure of the consistent engagement of our global user community onDuolingo . We had approximately 12.5 million and 9.5 million DAUs for the three months endedMarch 31, 2022 and 2021, respectively, representing an increase of 31%. The DAU / MAU ratio, which we believe is an indicator of user engagement, increased to 25% from 24% a year ago. We grew DAUs through many of the same initiatives as we grew MAUs, like making the product more fun and engaging, as well as through our marketing efforts. Paid Subscribers. Paid subscribers are defined as users who pay for access to Duolingo Plus, including subscribers who pay for a family plan, and had an active subscription as of the end of the measurement period. Each unique user account is treated as a single paid subscriber regardless of whether such user purchases multiple subscriptions, and the count of paid subscribers does not include users who are currently on a free trial or who are non-paying members of a family plan. As ofMarch 31, 2022 and 2021, we had approximately 2.9 million and 1.8 million paid subscribers, respectively, representing an increase of 60%. We grew paid subscribers through product improvements that increased the size of our free user base, led to higher conversion of free users to paid subscribers, and by better retaining subscribers. Subscription Bookings and Total Bookings. Subscription bookings represent the amounts we receive from purchases of a subscription to Duolingo Plus. Total bookings represent the amounts we receive from purchases of a subscription to Duolingo Plus, a purchase of a Duolingo English Test, an in-app purchase 21 -------------------------------------------------------------------------------- for a virtual good and from advertising networks for advertisements served to our users. We believe bookings provide an indication of trends in our operating results, including cash flows, that are not necessarily reflected in our revenues because we recognize subscription revenues ratably over the lifetime of a subscription, which is generally from one to twelve months. For the three months endedMarch 31, 2022 and 2021, we generated$78.5 million and$50.5 million of subscription bookings, respectively, representing an increase of 56%. We grew subscription bookings by selling more first-time and renewal subscriptions. As we grow our user base, convert a greater proportion of users to first-time subscribers, increase renewal rates, and increase the proportion of re-subscribers, we increase subscription bookings. For the three months endedMarch 31, 2022 and 2021, we generated$102.1 million and$65.8 million total bookings, respectively, representing an increase of 55%. We grew total bookings through the growth in subscription bookings noted above, in addition to growth in Advertising, the Duolingo English Test, and other bookings.
Non-GAAP Financial Measures
We use certain non-GAAP financial measures to supplement our Unaudited Condensed Consolidated Financial Statements, which are presented in accordance with GAAP. These non-GAAP financial measures include Adjusted EBITDA and free cash flow. We use these non-GAAP financial measures for financial and operational decision-making and as a means to evaluate period-to-period comparisons. By excluding certain items that may not be indicative of our recurring core operating results, we believe that Adjusted EBITDA and free cash flow provide meaningful supplemental information regarding our performance. Accordingly, we believe these non-GAAP financial measures are useful to investors and others because they allow for additional information with respect to financial measures used by management in its financial and operational decision-making and they may be used by our institutional investors and the analyst community to help them analyze the health of our business. However, there are a number of limitations related to the use of non-GAAP financial measures, and these non-GAAP measures should be considered in addition to, not as a substitute for or in isolation from, our financial results prepared in accordance with GAAP. Other companies, including companies in our industry, may calculate these non-GAAP financials measures differently or not at all, which reduces their usefulness as comparative measures. Adjusted EBITDA. Adjusted EBITDA is defined as net loss excluding interest (income) expense, net, income tax provision, depreciation and amortization, Initial Public Offering ("IPO") and public company readiness costs, stock-based compensation expenses related to equity awards, tender offer-related costs and other expenses. Adjusted EBITDA is used by management to evaluate the financial performance of our business and we present Adjusted EBITDA because we believe it is helpful in highlighting trends in our operating results and that it is frequently used by analysts, investors and other interested parties to 22 --------------------------------------------------------------------------------
evaluate companies in our industry. The following table presents a reconciliation of our net loss, the most directly comparable financial measure presented in accordance with GAAP, to Adjusted EBITDA.
Three Months Ended March 31, (In thousands) 2022 2021 Net loss$ (12,154) $ (13,472) Interest (income) expense, net (33) (2) Provision for income taxes 28 17 Depreciation and amortization 774 600 Stock-based compensation expenses related to equity awards (1) 15,100 2,551 IPO and public company readiness costs (2) 231 480 Tender offer-related costs (3) - 5,599 Other expenses (4) - 5,098 Adjusted EBITDA$ 3,946 $ 871 ________________ (1)In addition to stock-compensation expense of$14,586 and$2,551 for the three months endedMarch 31, 2022 and 2021, respectively, this includes costs incurred related to taxes paid during three months endedMarch 31, 2022 on equity transactions of$514 , of which$226 was included within Research and development,$15 was included within Sales and marketing and$273 was included within General and administrative in our Unaudited Condensed Consolidated Statements of Operations and Comprehensive Loss.
(2)IPO and public company readiness costs include costs associated with IPO readiness and establishment of our public company structure and processes, including consultant costs. These costs are included our Unaudited Condensed Consolidated Statements of Operations and Comprehensive Loss as follows:
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