Dynatrace : What is session replay? Discover user pain points with session recordings
December 20, 2021 at 05:20 am EST
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Understanding what your users are experiencing as they interact with your online services can have a profound effect on conversion rates and revenue. Using session recording tools, organizations can replay a user's session to gain insight into their experiences.
But what is session replay? And why isn't statistical analysis enough? We'll explore both those questions and how can you use session replay to improve user engagement and outcomes.
What is session replay?
Session replay is an IT technology that creates anonymized video-like recordings of actions taken by users interacting with your website or mobile application. Your analysts can then watch user's mouse movements to identify what they are trying to do, where they are having trouble, and what's frustrating them or causing them to abandon their journey.
By analyzing both evidence and experience - the specific user actions and your site's responses - your teams are better equipped to make substantive improvements that increase overall satisfaction.
How does session replay work?
Think of a session replay like a movie based on real events. Replay tools log data from users' interactions with your website or application, including the pages they looked at, how long they stayed, and what they clicked on while they were there. These tools pull this data to recreate anonymized versions of user sessions that your team can watch back on demand. From clicks to scrolls, taps, keystrokes, and even the dreaded "rage click," replay tools capture it all.
In practice, session recording solutions make use of the document object model (DOM), which is a programming interface for web pages and document. The DOM represents all elements of a page - such as images, text, and links - as a collection of nodes and objects. What users see in their browser window and the underlying HTML code are both governed by the DOM, which creates a tree-like structure for all HTML elements. For example, the element of your page exists on one branch of this tree structure, with any assets branching off. The ,
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Dynatrace Inc. published this content on 20 December 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 20 December 2021 10:19:08 UTC.
Dynatrace, Inc. offers a unified observability and security platform with analytics and automation for dynamic, hybrid, multi-cloud environments. The Company's Dynatrace Software Intelligence Platform provides application and micro service monitoring (APM), runtime application security, infrastructure monitoring, digital experience monitoring (DEM), business analytics, and cloud automation. Its product offerings include Applications and Microservices Monitoring, Infrastructure Monitoring, Application Security, Log Management and Analytics, Digital Experience Monitoring, Digital Business Analytics, and Cloud Automation. Its Dynatrace Infrastructure Monitoring provides complete visibility into a customer's infrastructure layer across public and private clouds and hybrid, multi-cloud environments. It also provides real-time detection and blocking to help protect against injection attacks that exploit critical vulnerabilities, such as Log4Shell.
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