Software intelligence company Dynatrace announced U-Haul, is using the Dynatrace® platform to speed its digital transformation. In response to the pandemic, U-Haul teams needed to react quickly and develop new digital services, including mobile and web-based applications to enable contactless reservations and pick up of moving equipment. With the Dynatrace® Software Intelligence platform, including its Applications and Microservices, Digital Experience, and Business Analytics Modules, the teams gained precise, real-time insights about critical KPIs, such as feature adoption, conversion rates, and user abandonment. This has enabled them to improve user journeys, shorten development cycles, and accelerate the impact of their efforts on the business With the Dynatrace® platform’s Digital Experience Module, teams at U-Haul now understand precisely how their customers are using new features, which helps them proactively optimize user journeys for better conversion rates and higher revenue. Dynatrace automatically connects this user data with application, infrastructure, and log data, enabling the U-Haul team to understand all dependencies, anomalies, and degradations across their entire, dynamic cloud environment. This advanced level of observability, with everything connected and in context – from a tap, click, or swipe, through to back-end, hybrid services – allows the teams to improve code quality, accelerate new feature adoption, and shorten development cycles quickly and easily. With AIOps capabilities built into the core of the platform through Dynatrace’s AI engine Davis®, anomalies in application performance or user behavior are automatically flagged and prioritized based on business impact, which eliminates the guesswork often associated with other less precise AIOps approaches.