Management's discussion and analysis of financial condition and results of operations ("MD&A") should be read together with the MD&A presented in the Annual Report on Form 10-K for the year ended March 31, 2020, as amended (the "Annual Report"), and the unaudited condensed consolidated financial statements and accompanying notes included in Part I, Item 1 of this Quarterly Report on Form 10-Q (the "Quarterly Report"), which include additional information about our accounting policies, practices and the transactions underlying our financial results. Cautionary note regarding forward-looking statements The MD&A and other parts of this Quarterly Report contains forward-looking statements within the meaning of the federal securities laws concerning our business, operations and financial performance and condition, as well as our plans, objectives and expectations for our business operations and financial performance and condition. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking statements. In some cases, you can identify forward-looking statements by terminology such as "aim," "anticipate," "assume," "believe," "contemplate," "continue," "could," "due," "estimate," "expect," "goal," "intend," "may," "objective," "plan," "predict," "potential," "positioned," "seek," "should," "target," "will," "would" and other similar expressions that are predictions of or indicate future events and future trends, or the negative of these terms or other comparable terminology. These forward-looking statements are based on management's current expectations, estimates, forecasts and projections about our business and the industry in which we operate and management's beliefs and assumptions and are not guarantees of future performance or development and involve known and unknown risks, uncertainties, and other factors that are in some cases beyond our control. Although we believe that the expectations reflected in the forward-looking statements contained herein are reasonable, our actual results and the timing of selected events may differ materially. Factors that may cause actual results to differ materially from current expectations include, among other things, those listed under "Risk Factors" in Part II, Item 1A and elsewhere in this Quarterly Report. Potential investors are urged to consider these factors carefully in evaluating the forward-looking statements. These forward-looking statements speak only as of the date of this Quarterly Report. Except as required by law, we assume no obligation to update or revise these forward-looking statements for any reason, even if new information becomes available in the future.



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Overview

e.l.f. Beauty, Inc. is organized as a holding company and operates through its
principal subsidiaries, e.l.f. Cosmetics, Inc., which conducts business under
the name "e.l.f. Cosmetics" or "e.l.f.", and W3LL People, Inc., which conducts
business under the name "W3LL PEOPLE". e.l.f. Cosmetics makes the best of beauty
accessible to every eye, lip and face by offering high-quality cosmetics and
skin care products at an extraordinary value, all formulated 100% vegan and
cruelty-free. W3LL PEOPLE is a pioneer in clean beauty that offers accessible
clean beauty products that work.
•      National retailers. We sell our products in the United States in the mass,
       drug store, food and specialty retail channels.


•      e-commerce. Our e-commerce platforms are an important component of our
       engagement and innovation model. We have nurtured a loyal, highly active
       online community for over a decade. Our roots as an e-commerce company and
       our digital engagement model drive conversion on elfcosmetics.com and
       w3IIpeople.com, where we sell our full product offerings.


•      International. Our products are also sold in a number of international
       markets, including the United Kingdom, Canada, Mexico, China, Germany,
       Australia and Canada.


We believe our unique ability to combine cost, quality and speed differentiates
us in the beauty industry. This combination, along with our innovation
capabilities, enables us to deliver prestige quality products at extraordinary
prices across color cosmetics and adjacent categories like skin care. In
response to a rapidly changing landscape in beauty, we are investing in our
digital engagement model to reach consumers through multiple channels, including
elfcosmetics.com, our national retail partners online sites and social media. In
concert with our digital efforts, we have strong relationships with our retail
partners such as Walmart, Target, Ulta Beauty and other leading retailers that
have enabled us to expand distribution both within existing retailers and with
new retailers, domestically and internationally.
Business trends
Tariffs
Tariffs have impacted the majority of products that we import from China.
Despite the signing of a Phase One trade agreement between the United States and
China, the majority of our products remain impacted by increased tariffs. To
mitigate the financial impact of these tariffs on our results of operations, we
selectively increased prices on certain of our products in July 2019. We also
implemented various other tariff mitigation initiatives including, but not
limited to, negotiating lower prices with our suppliers in China and exploring
potential new suppliers outside of China. In addition, favorable movements in
foreign exchange rates and shifting product mix toward margin accretive
innovation has also partially offset the impact of tariffs on our gross margin.
We cannot provide any assurances that these mitigation initiatives will continue
to be successful.
COVID-19
We have seen volatility in our sales performance due to the COVID-19 outbreak.
We anticipate our sales results will continue to be impacted until consumers
return to normal shopping patterns. We continue to focus on the following areas
to address the impact of the COVID-19 pandemic on the business: 1) supporting
the health and safety of our employees and community; 2) minimizing disruption
to the supply chain; and 3) keeping adequate levels of liquidity and flexibility
within the our credit agreement.

Seasonality

Our results of operations are subject to seasonal fluctuations, with net sales in the third and fourth fiscal quarters typically being higher than in the first and second fiscal quarters. The higher net sales in our third and fourth fiscal quarters are largely attributable to the increased levels of purchasing by retailers for the holiday season, and customer shelf reset activities, respectively. Lower holiday purchases or shifts in customer shelf reset activity could have a disproportionate effect on our results of operations for the entire fiscal year. To support anticipated higher sales during the third and fourth fiscal quarters, we make investments in working capital to ensure inventory levels can support demand. Fluctuations throughout the year are also driven by the timing of product restocking or rearrangement by our major retail customers as well as expansion into new retail customers. Because a limited number of our retail customers account for a large percentage of our net sales, a change in



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the order pattern of one or more of our large retail customers could cause a significant fluctuation of our quarterly results or impact our liquidity. Results of operations The following table sets forth our consolidated statements of operations data in dollars and as a percentage of net sales for the periods presented:


                                                 Three months ended June 30,
(in thousands)                                     2020               2019
Net sales                                    $      64,527       $      59,764
Cost of sales                                       21,186              22,573
Gross profit                                        43,341              37,191
Selling, general and administrative expenses        40,332              32,055
Restructuring income                                     -              (1,792 )
Operating income                                     3,009               6,928
Other (expense) income, net                            (30 )               351
Interest expense, net                               (1,468 )            (1,717 )
Income before provision for income taxes             1,511               5,562
Income tax (provision) benefit                           1              (1,856 )
Net income                                   $       1,512       $       3,706
Comprehensive income                         $       1,512       $       3,706


                                                Three months ended June 30,
(percentage of net sales)                         2020               2019
Net sales                                         100  %             100  %
Cost of sales                                      33  %              38  %
Gross margin                                       67  %              62  %
Selling, general and administrative expenses       63  %              54  %
Restructuring income                                -  %              (3 )%
Operating income                                    5  %              11  %
Other (expense) income, net                         -  %               1  %
Interest expense, net                              (2 )%              (3 )%
Income before provision for income taxes            2  %               9  %
Income tax (provision) benefit                      -  %              (3 )%
Net income                                          2  %               6  %
Comprehensive income                                2  %               6  %


Comparison of the three months ended June 30, 2020 to the three months ended
June 30, 2019
Net sales
Net sales increased 8%, or $4.8 million, to $64.5 million for the three months
ended June 30, 2020, from $59.8 million for the three months ended June 30,
2019. The increase was primarily driven by strength in digital, partially offset
by certain retailer store closures in the U.S. and internationally due to
COVID-19.
Gross profit
Gross profit increased $6.2 million, or 17%, to $43.3 million for the three
months ended June 30, 2020, compared to $37.2 million for the three months ended
June 30, 2019. Gross margin increased to 67% from 62%, when compared to the
three months ended June 30, 2019. The improvement was primarily driven by the
shift in our sales mix to elfcosmetics.com, price increases implemented last
summer, margin accretive innovation, cost savings, and favorable movements in
foreign exchange rates, partially offset by the impact of tariffs on goods
imported from China.

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Selling, general and administrative expenses
SG&A expenses were $40.3 million for the three months ended June 30, 2020, an
increase of $8.3 million, or 26%, from $32.1 million for the three months ended
June 30, 2019. SG&A expenses as a percentage of net sales increased to 63% for
the three months ended June 30, 2020 from 54% for the three months ended
June 30, 2019. The $8.3 million increase was primarily due to increased employee
compensation costs related to annualizing headcount from building out our
marketing, digital and innovation capabilities, proxy contest costs, operations
costs driven by the increase in eCommerce sales, and investments in marketing
and digital.
Restructuring income
We incurred no expenses related to the Restructuring Plan for the three months
ended June 30, 2020. We recognized restructuring income of $1.8 million for the
three months ended June 30, 2019, which included a $2.6 million gain related to
operating lease liabilities that were extinguished during the period. We have
settled all outstanding lease liabilities related to our e.l.f. retail store
closures and we do not expect to incur additional material costs associated with
the Restructuring Plan.
Other (expense) income, net
Other (expense) income, net decreased by $0.4 million to $30 thousand for the
three months ended June 30, 2020, as compared to $0.4 million for the three
months ended June 30, 2019 primarily related to foreign exchange rate movements.
Interest expense, net
Interest expense, net decreased $0.2 million, or 15%, to $1.5 million for the
three months ended June 30, 2020, as compared to $1.7 million for the three
months ended June 30, 2019. This change was primarily due to the balance
outstanding on our Term Loan Facility as well as a decline in interest rates.
Income tax provision
The benefit for income taxes was $1 thousand, or an effective rate of 0%, for
the three months ended June 30, 2020, as compared to a provision of $1.9
million, or an effective rate of 33.4%, for the three months ended June 30,
2019. The change was primarily driven by a decrease in income before taxes of
$4.1 million and an increase in discrete tax benefit of $0.7 million, primarily
related to share-based compensation.
Financial condition, liquidity and capital resources
Overview
As of June 30, 2020, we held $54.2 million of cash and cash equivalents. In
addition, as of June 30, 2020, we had borrowing capacity of $49.8 million under
our Revolving Credit Facility. In April 2020, we borrowed $20.0 million against
the available capacity under our Revolving Credit Facility (as defined below
under "Description of indebtedness") in order to increase our cash position
given the volatility driven by the COVID-19 pandemic, which was subsequently
repaid during the quarter.
Our primary cash needs are for capital expenditures, retail product displays and
working capital. Capital expenditures typically vary depending on strategic
initiatives selected for the fiscal year, including investments in
infrastructure, digital capabilities, and expansion within or to additional
retailer store locations. We expect to fund ongoing capital expenditures from
existing cash on hand, cash generated from operations and, if necessary, draws
on our Revolving Credit Facility.
Our primary working capital requirements are for product and product-related
costs, payroll, rent, distribution costs and advertising and marketing.
Fluctuations in working capital are primarily driven by the timing of when a
retailer rearranges or restocks its products, expansion of space within our
existing retailer base and the general seasonality of our business. As of
June 30, 2020, we had working capital, excluding cash, of $34.1 million,
compared to $35.1 million as of March 31, 2020. Working capital, excluding cash
and debt, was $47.2 million and $47.6 million as of June 30, 2020 and March 31,
2020, respectively.
We believe that our operating cash flow, cash on hand and available financing
under our Revolving Credit Facility will be adequate to meet our operating,
investing and financing needs for the next twelve months. If necessary, we can
borrow funds under our Revolving Credit Facility to finance our liquidity
requirements, subject to customary borrowing conditions. To the extent
additional funds are necessary to meet our long-term liquidity needs as we
continue to execute our business strategy, we anticipate that they will be
obtained through the incurrence of additional indebtedness, additional equity
financings or a combination of these potential sources of funds; however, such
financing may not be available on favorable terms, or at all.

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Our ability to meet our operating, investing and financing needs depends to a significant extent on our future financial performance, which will be subject in part to general economic, competitive, financial, regulatory and other factors that are beyond our control, including those described elsewhere in Part II, Item 1A "Risk Factors". In addition to these general economic and industry factors, the principal factors in determining whether our cash flows will be sufficient to meet our liquidity requirements will be our ability to provide innovative products to our customers and manage production and our supply chain. Cash flows


                                    Three months ended June 30,
(in thousands)                        2020               2019
Net cash provided by (used in):
Operating activities            $      11,823       $      12,865
Investing activities                   (1,155 )            (2,904 )
Financing activities                   (2,611 )            (3,089 )
Net increase in cash:           $       8,057       $       6,872


Cash provided by operating activities
For the three months ended June 30, 2020, net cash provided by operating
activities was $11.8 million. This included net income before adding
depreciation, amortization and other non-cash items of $12.4 million and an
increase in net working capital of $0.6 million. The slight increase in net
working capital was driven by an $6.5 million increase in inventory, partially
offset by the timing of cash payments related to accounts payable and accrued
expenses.
Cash used in investing activities
For the three months ended June 30, 2020, net cash used in investing activities
was $1.2 million, compared to $2.9 million for the three months ended June 30,
2019. The decrease was primarily driven by an investment in new customer fixture
programs in the three months ended June 30, 2019 that did not occur in the three
months ended June 30, 2020.
Cash used in financing activities
For the three months ended June 30, 2020, net cash used in financing activities
was $2.6 million and was primarily related to mandatory principal payments under
our Term Loan Facility and a payment on debt issuance costs (as defined below
under "Description of indebtedness"), partially offset by cash received from
exercise of stock options.
Description of indebtedness
Senior secured credit agreement, as amended
On December 23, 2016, we entered into a five-year, $200.0 million Senior Secured
Credit Agreement (as amended, the "Credit Agreement") with a syndicate
consisting of several large financial institutions. The Credit Agreement was
first amended on August 25, 2017, increasing the aggregate commitments to $215.0
million. The Credit Agreement, as amended, consists of a $50.0 million revolving
line of credit (the "Revolving Credit Facility") and a $165.0 million term loan
(the "Term Loan Facility"). The Credit Agreement was amended again on December
7, 2018 to reflect the change in our fiscal year-end from December 31 to March
31. The Credit Agreement was further amended on April 8, 2020 to (i) increase
the maximum permitted total net leverage ratio for the fiscal quarters ending
June 30, 2020, September 30, 2020, December 31, 2020, March 31, 2021 and June
30, 2021, (ii) reduce the minimum fixed charge coverage ratio for the fiscal
quarters ending December 31, 2020 and March 31, 2021, (iii) add additional
interest rates to correspond to the increased maximum permitted total net
leverage ratios, (iv) increase the amount of cash netted in the calculation of
the consolidated total net leverage ratio, and (v) amend the language around the
level of add backs to the adjusted consolidated EBITDA definition.
All amounts under the Revolving Credit Facility are available for draw until the
maturity date on August 25, 2022. The Revolving Credit Facility is
collateralized by substantially all of our assets and requires payment of an
unused fee ranging from 0.35% to 0.25% (based on our consolidated total net
leverage ratio) times the average daily amount of unutilized commitments under
the Revolving Credit Facility. The Revolving Credit Facility also provides for
sub-facilities in the form of a $7.0 million letter of credit and a $5.0 million
swing line loan; however, all amounts under the Revolving Credit Facility cannot
exceed $50.0 million. The unused balance of the Revolving Credit Facility as of
June 30, 2020 was $49.8 million.

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The Term Loan Facility maturity date is also August 25, 2022 and is
collateralized by substantially all of our assets. Amortization installment
payments on the Term Loan Facility are required to be made in quarterly
installments of (i) $2,062,500 for fiscal quarters ended September 30, 2017
through June 30, 2019, (ii) $2,475,000 for fiscal quarters ended September 30,
2019 through June 30, 2020, (iii) $3,093,750 for fiscal quarters ending
September 30, 2020 through June 30, 2021 and (iv) $4,125,000 for fiscal quarters
ending September 30, 2021 through June 30, 2022. The remaining Term Loan
Facility balance is due upon the maturity date. The Term Loan Facility can be
prepaid at any time without penalty and is subject to mandatory prepayments when
there is (i) excess cash flow, which is defined as EBITDA less certain customary
deductions, (ii) non-ordinary course asset dispositions that result in net
proceeds in excess of $2.5 million during a year, unless reinvested within
twelve months or (iii) issuance of additional debt.
Both the Revolving Credit Facility and the Term Loan Facility bear interest, at
our option, at either a rate per annum equal to (i) an adjusted LIBOR rate
determined by reference to the cost of funds for U.S. dollar deposits for the
applicable interest period (subject to a minimum floor of 0%) plus an applicable
margin ranging from 1.50% to 3.25% based on our consolidated total net leverage
ratio or (ii) a floating base rate plus an applicable margin ranging from 0.50%
to 2.25% based on our consolidated total net leverage ratio. The interest rate
as of June 30, 2020 for the Term Loan was approximately 2.1%.
The Credit Agreement contains a number of covenants that, among other things,
restrict our ability to (subject to certain exceptions) pay dividends and
distributions or repurchase our capital stock, incur additional indebtedness,
create liens on assets, engage in mergers or consolidations and sell or
otherwise dispose of assets. The Credit Agreement also includes reporting,
financial and maintenance covenants that require us to, among other things,
comply with certain consolidated total net leverage ratios and consolidated
fixed charge coverage ratios. As of June 30, 2020, we were in compliance with
all financial covenants.
Contractual obligations and commitments
There have been no material changes to our contractual obligations and
commitments as included in the Annual Report.
Off-balance sheet arrangements
We are not party to any off-balance sheet arrangements.
Critical accounting policies and estimates
The MD&A is based upon our condensed consolidated financial statements, which
have been prepared in accordance with U.S. generally accepted accounting
principles. The preparation of these condensed consolidated financial statements
required the use of estimates and judgments that affect the reported amounts of
our assets, liabilities, revenues and expenses. Management bases estimates on
historical experience and other assumptions it believes to be reasonable under
the circumstances and evaluates these estimates on an on-going basis. Actual
results may differ from these estimates. There have been no significant changes
to the critical accounting policies and estimates included in the Annual Report,
except as noted below.
Recent accounting pronouncements
Recent accounting pronouncements are disclosed in Note 2 to the condensed
consolidated financial statements.
Item 3. Quantitative and qualitative disclosures about market risk
There have been no material changes to our primary risk exposures or management
of market risks from those disclosed in the Annual Report.
Item 4. Controls and procedures
Evaluation of disclosure controls and procedures over financial reporting
As of June 30, 2020, our management conducted an evaluation, under the
supervision and with the participation of our Chief Executive Officer and Chief
Financial Officer, of the effectiveness of the design and operation of our
disclosure controls and procedures, as defined in Rules 13a-15(e) and 15d-15(e)
under the Securities Exchange Act of 1934 (the "Exchange Act"). Based upon that
evaluation, our Chief Executive Officer and Chief Financial Officer concluded
that, as of June 30, 2020, our disclosure controls and procedures were effective
to provide reasonable assurance that the information required to be disclosed by
the Company in the reports that it files or submits under the Exchange Act is
recorded, processed, summarized and reported within the time periods specified
in SEC rules and forms and that such information is accumulated and

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communicated to the officers who certify our financial reports and to the members of the Company's senior management and board of directors as appropriate to allow timely decisions regarding required disclosure.

Changes in internal control over financial reporting There were no changes to our internal control over financial reporting that occurred during the quarter ended June 30, 2020 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting. We have not experienced any material impact to our internal controls over financial reporting despite the fact that most of our employees are working remotely due to the COVID-19 pandemic. We are monitoring and assessing the impact of COVID-19 pandemic on our internal controls to minimize the impact on their design and operating effectiveness.

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