Eagle Eye announced that a large pet supply company in the United States (the "Customer"), has signed a five-year agreement to use Eagle Eye's AIR platform to power its new digital loyalty programme and increase its promotional capabilities. The Customer, which operates more than 1,000 locations across North America and online, is launching an updated version of its existing loyalty programme, expected to go live in the first half of calendar 2024. It has selected Eagle Eye's AIR platform for its ability to facilitate a personalised loyalty programme at scale for its members, enabling deeper customer engagement and an increased share of wallet.

This is Eagle Eye's seventh customer in North America, reflecting the growing recognition within the region of the importance of personalised digital loyalty programmes.