East Imperial PLC announced the appointment of SUTL Group as the Company's exclusive distribution partner in Vietnam. Under the terms of the partnership, SUTL will supply East Imperial's entire range throughout Vietnam. The partnership with SUTL will enable East Imperial to continue to build its presence in the luxury hotel and high-end tourism market.

With an estimated 100 hotel projects currently under construction in the country, Vietnam's tourism sector is set to witness strong growth in the next five years, with international tourist arrivals expected to surpass pre-pandemic levels in 2024. announcement reiterates East Imperial's commitment to building a deep regional network across APAC and follows East Imperial's existing partnership with SUTL Group for distribution in Singapore, as well as agreements with Leung Yick in Hong Kong and Wen Hua Hang Wine Spirits Company (WHI) in China. SUTL has over 50 years of experience in building an extensive network of close relationships in 18 markets across Asia.

SUTL has assisted in distributing and growing global brands such as Jack Daniels, Jim Beam, Johnnie Walker, and Fiji Water, which now benefit from high brand recognition throughout the region. APAC continues to be the cornerstone of East Imperial's revenues in short to medium term, withthe adoption of spirits accelerating quickly in the region, driven by both cultural trends and an increasing middle class. With the APAC market continuing to ease Covid restrictions, East Imperial expects to see accelerated momentum in this key market.