Eat Beyond Global Holdings Inc. announced the appointment of Michael Aucoin as the Company's new CEO, taking the place of Patrick Morris, who has served as Eat Beyond's CEO since its inception in the Fall of 2019. Aucoin will pilot Eat Beyond in a new direction, with a vision to establish the Company as a recognized leader in the $50 billion plant-based protein market, with a focus on North America and Europe, creating a substantial global entity that can help to address the barriers to greater consumer uptake of plant-based foods. Aucoin has over 25 years of experience in food sales management and the consumer packaged goods industry. He comes to Eat Beyond having worked most recently as the Principal for MJA Consulting, where he focused on product launch, and market and corporate development. Prior roles include leadership roles at Advantage Solutions, Agropur, Hershey's, and Smuckers.