Campaign's recent feature 'Does blockchain offer a solution to media's transparency problem?' highlights how recent media agency and solution launches are advocating blockchain technology as the key to solving the lack of transparency in media buying.

Tim Hussain, Managing Principal - Tech, Ebiquity shares the danger of blockchain itself becoming a tech 'black box'.

Advertisers who want this transparent view will need to invest time and resources in understanding blockchain, while avoiding the inevitable 'specialists' that will spring up to offer their services for additional fees.

To read the article in full on Campaign's website, pleaseclick here.

First featured 21/02/2018.

Ebiquity plc published this content on 22 February 2018 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 22 February 2018 11:51:05 UTC.

Original documenthttps://blog.ebiquity.com/2018/02/ebiquity-in-the-press-does-blockchain-offer-a-solution-to-medias-transparency-problem

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