ECMOHO : Second Quarter 2021 Earnings Presentation

Confidential

ECMOHO Limited

Company Presentation

August 2021

Disclaimer

This presentation has been prepared by ECMOHO Limited (the "Company") solely for informational purposes and has not been independently verified. No representations, warranties or undertakings, express or implied, are made by the Company or any of its affiliates, advisers or representatives or the underwriters as to, and no reliance should be placed upon, the accuracy, fairness, completeness or correctness of the information or opinions presented or contained in this presentation. None of the Company nor any of its affiliates, advisers, or representatives or the underwriters accept any responsibility whatsoever (in negligence or otherwise) for any loss howsoever arising from any information presented or contained in this presentation or otherwise arising in connection with the presentation. The information presented or contained in this presentation is subject to change without notice and its accuracy is not guaranteed.

Certain statements in this presentation, and other statements that the Company may make, are forward-looking statements. These statements reflect the Company's intent, beliefs or current expectations about the future. These statements can be recognized by the use of words such as "expects," "plans," "will," "estimates," "projects," "intends," "anticipates," "believes," "confident" or words of similar meaning. These forward-looking statements are not guarantees of future performance and are based on a number of assumptions about the Company's operations and other factors, many of which are beyond the Company's control, and accordingly, actual results may differ materially from these forward-looking statements. Neither the Company nor any of its affiliates, advisers or representatives or the underwriters has any obligation and they do not undertake to revise forward-looking statements to reflect future events or circumstances.

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www.sec.gov.

In evaluating its business, the Company uses certain non-GAAP measures as supplemental measures to review and assess its operating performance. These non-GAAP financial measures have limitations as analytical tools, and when assessing its operating performances, investors should not consider them in isolation, or as a substitute for net income or other consolidated statements of operation data prepared in accordance with GAAP. In addition, the Company's calculation of these non-GAAP financial measures may be different from the calculation used by other companies, and therefore comparability may be limited.

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Company Snapshot

ECMOHO at a glance

Who we are

A leading integrated solution provider in

China's non-medical health and wellness market, connecting brand partners and consumers by combining global sourcing capabilities with local distribution channels and insights

Our mission

To improve the health and well-being of consumers

Business overview

ECMOHO was established in 2011 and headquartered in Shanghai with branches in Hong Kong, Japan and Korea. As an integrated solution provider in China's non-medical health and wellness market, Company focuses on providing omni-channel retail services, global marketing, IT services, customer service, and global warehousing supply chain services. In 2014, the Company has established cross-border warehouses and started cross-border business.

As a bridge between brand partners and consumers, Company has realized the high growth of business in China over 10-years accumulation of health industry and retail management experience for advanced brand and provided consumers with personalized health products and health solutions.

Company is always striving to improve the health of consumers and continuously optimize the expansion of product mix and business model.

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Key Statistics

Second Quarter 2021 Financial Highlights

	2021 2Q
Revenue	$42.8 mn
Gross Margin	20%
Cumulative paying consumers1	12.1 mn

Ranked #1 in China's non-medical health and wellness integrated solution industry

in terms of revenue in 2018 with a market share of 2.6%

12.1 million		40.7%		Hundreds
		behavior & personal
paying consumers		Repurchase rate
		attributes labels

As one of the leading domestic data service providers, ECMOHO is satisfying the general meaning of pre-sale and after-sale consultation and complaint handling, using the leading ECRP system to dig and analyze in order to support the marketing trends, customer behavioral preferences. At the same time, it helps the brands to achieve accurate marketing, in-depth marketing analysis, diversified marketing promotion activities and customer services, to develop a high sticky and repurchase user groups

Note:

1. "Cumulative paying consumers" refers to the customers that have placed one or more orders purchasing products through our self-operated flagship

stores on third-partye-commerce platforms, the Company's channels on Douyin.

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