EDreams ODIGEO S A : Prime Days break records and mark the biggest trading event in the company’s history

Barcelona, 8th October, 2021. - eDreams ODIGEO, Europe's largest online travel company and the second largest in terms of flights globally, today announced that its Prime Day campaign has marked the best-selling event in the company's +20-year history.

After holding the first Prime Day back in June, the Company has just finished the second edition of this 72-hour consumer campaign that has offered special benefits to subscribers. During these three days, bookings for travel including flights, hotels and car hire have significantly exceeded the highest single-day sales ever recorded by the company.

Prime, the first subscription programme in the travel industry, surpassed 1.5 million members at the end of August and has consistently shown a strong performance as travellers increasingly value the convenience, personalisation, premium customer service and flexibility that the subscription model offers to them.

Frédéric Esclapez, Chief Marketing Officer at eDreams ODIGEO said: "We are thrilled to be making history with eDreams Prime. Ever since we first launched it in 2017, we knew that we were transforming our industry from within, with a groundbreaking proposal that turns the traditional travel booking experience on its head. Prime enables us to deepen our relationship with our customers and engage with them throughout their entire travel journey and through a range of different touchpoints, such as our Prime Days. The success of the second edition of this campaign is yet another proof point of the value that our subscription model offers to travellers. By building these loyal, long-lasting customer relationships, we go far beyond being a travel agent to become the ultimate travel companion"

"With demand for leisure travel rebounding at a strong pace, our subscription-based model is increasingly attractive for travellers as it enables them to resume their travels after lockdown and reconnect with the world and their loved ones with the highest levels of convenience, personalisation, flexibility and choice"

About eDreams ODIGEO

eDreams ODIGEO is one of the world's largest online travel companies and one of the largest e-commerce businesses in Europe. Under its four leading online travel agency brands - eDreams, GO Voyages, Opodo, Travellink, and the metasearch engine Liligo - it serves more than 17 million customers per year across 45 markets. Listed on the Spanish Stock Market, eDreams ODIGEO works with over 650 airlines and has partnerships with 130. The brand offers the best deals in regular flights, low- cost airlines, hotels, cruises, car rental, dynamic packages, holiday packages and travel insurance to make travel easier, more accessible, and better value for consumers across the globe.