DGAP-News: Einhell Germany AG / Key word(s): Annual Results 
Einhell Germany AG: Rechargeable battery strategy pays off - 2020 sees Einhell deliver best ever results in the 
company's history 
2021-04-26 / 11:02 
The issuer is solely responsible for the content of this announcement. 
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Rechargeable battery strategy pays off - 2020 sees Einhell deliver best ever results in the company's history 
Landau an der Isar, April 26, 2021 - As was already announced at the start of March, the revenue of Einhell Germany has 
risen by 20 percent to EUR 724.7 million. Group earnings before tax are up by 74 percent to EUR 56.4 million. The 
equity ratio is 51.3 percent (as of December 31, 2020), and the earnings per share have gone up to EUR 10.9 (previous 
year: EUR 6.4) for the financial year 2020. In a comparison of the year-end exchange rates between 2019 and 2020, the 
share price rose by around 70 percent, and the market capitalization (in relation to common and preference shares) was 
EUR 383.1 million at the 2020 year-end exchange rate. Einhell Germany AG has achieved the best ever results in the 
history of the company. Based on the excellent company figures, the Executive Board and the Supervisory Board have 
proposed to the shareholder's meeting that dividends should be increased by almost 60 percent to EUR 8,178,016, with a 
dividend of EUR 2.20 payable for each preference share and EUR 2.14 for each common share. 
Power X-Change: One battery for over 200 tools 
"With our innovative Power X-Change rechargeable battery system, from an early stage we moved into a pioneering role in 
the field of battery technology at Einhell, and our long-term strategy has paid off. Einhell is the market leader for 
many cordless tools for the home and garden, and we are continuing to grow," explains Andreas Kroiss, Chairman of the 
Management Board of Einhell Germany AG, marking today's publication of the 2020 annual report. 
With Power X-Change, Einhell offers a highly competent battery platform for cordless tools for DIY enthusiasts and 
hobby gardeners. All rechargeable battery packs in the series can be used across the entire range, which already 
includes over 200 tools for the home and garden. And if more power is required, the twin-pack technology also allows 
two 18 V batteries to be combined in a tool to deliver 36 V. Depending on the performance requirements and the 
particular project, the customer can choose capacities ranging from 1.5 to 6.0 Ah. Einhell's top model offers a maximum 
of 1350 W and can be switched between 4 Ah and 6 Ah at the push of a button. In independent consumer tests like the 
ones conducted by Stiftung Warentest, the cordless tools from Einhell keep getting top scores and have won several 
'best-in-class' awards. 
"The expansion of our Power X-Change platform is our strategic priority. Our medium-term goal is to increase the 
revenue share of these products to around 40 percent of our overall revenue," explains Andreas Kroiss. But here, the 
focus of Einhell is not just on Germany, the second-biggest market in the world for DIY products. 
In the 3rd quarter of 2020, Einhell acquired 51 percent stakes in garden equipment suppliers Lawn Star Ltd. and Mould 
Star Ltd. in South Africa - pursuing a goal of growth both here and in neighboring countries as well. "The acquisition 
of companies that are already successfully active in the target market is part of our long-term M&A strategy," explains 
Andreas Kroiss. In the coming years, the expansion strategy of Einhell will also focus on Southeast Asia and Central 
America. At the same time, Einhell has opened up the Power-X Change platform and has offered it to manufacturers of 
products from areas outside of the home and garden sector so that they can profit from this innovative rechargeable 
battery strategy. 
Einhell rigorously pursues a strong brand strategy 
"Building up the brand Einhell will continue to be an important strategic aim of the group in the coming years. We are 
focusing a lot of effort on supporting our brand positioning with carefully targeted measures. For example, in the 
spring of 2021, TV advertising campaigns and other activation measures were launched in the countries Austria, 
Switzerland, Hungary, Italy, and Spain. In addition, we will be further expanding our online offering, thereby also 
continuing to strengthen digital sales channels noticeably," explains Andreas Kroiss. 
While the COVID-19 pandemic has meant that customers are investing more in their own homes and gardens, the increased 
prices for freight and raw materials and the issues around safeguarding supply chains are presenting companies all 
around the world with major challenges. Here again, Einhell's long-term and sustainable strategy is paying off. In 
2020, a new incoming goods terminal was taken into operation, which is part of the project to expand the logistics 
center at the company headquarters in Landau an der Isar. And this year the new high-bay warehouse is due to be 
completed. This will increase warehouse capacity by more than 41,000 pallet bays, which will further stabilize our 
delivery capability. 
Thanks to employees and shareholders 
Andreas Kroiss: "Thanks to the amazing commitment displayed by our employees and the high level of trust placed by 
shareholders in the Executive Board and Supervisory Board, Einhell will emerge strengthened from this period, which has 
been so difficult for everyone. For the financial year 2021 we are planning for an overall revenue of between EUR 739 
and 746 million and a group yield before taxes of approx. 7.0 percent." 
About Einhell Germany AG 
Einhell is a leading manufacturer of state-of-the-art tools and equipment for the house and garden. From its 
headquarters in Landau/Isar (Bavaria), the internationally successful company has continuously expanded its innovative 
rechargeable battery platform Power X-Change and is now the market leader in the area of cordless tools and garden 
equipment. For many years Einhell has set new standards in terms of endurance, performance, and safety. Einhell 
customers appreciate the freedom of cordless operation for all their DIY projects, as well as the excellent value for 
money that Einhell products represent and the first-class customer service offered by the company. 
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2021-04-26 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG. 
The issuer is solely responsible for the content of this announcement. 
The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. 
Archive at www.dgap.de 
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Language:     English 
Company:      Einhell Germany AG 
              Wiesenweg 22 
              94405 Landau/Isar 
              Germany 
Phone:        +49 (0)9951-942-166 
Fax:          +49 (0)9951-942-293 
E-mail:       helmut.angermeier@einhell.com 
Internet:     www.einhell.com 
ISIN:         DE0005654933, DE0005654909 
WKN:          565493, 565490 
Listed:       Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, 
              Hamburg, Munich, Stuttgart, Tradegate Exchange 
EQS News ID:  1188184 
 
End of News   DGAP News Service 
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1188184 2021-04-26


 
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April 26, 2021 05:03 ET (09:03 GMT)