Cautionary Statement Concerning Forward-Looking Statements
This report contains forward-looking statements that are subject to risks and
uncertainties. All statements other than statements of historical fact included
in this report are forward-looking statements. Forward-looking statements
discuss our current expectations and projections relating to our financial
condition, results of operations, plans, objectives, future performance and
business. You can identify forward-looking statements because they do not relate
strictly to historical or current facts. These statements may include words such
as "aim," "anticipate," "believe," "estimate," "expect," "forecast," "outlook,"
"potential," "project," "projection," "plan," "intend," "seek," "may," "could,"
"would," "will," "should," "can," "can have," "likely," the negatives thereof
and other words and terms of similar meaning in connection with any discussion
of the timing or nature of future operating or financial performance or other
events. They appear in a number of places throughout this report and include
statements regarding our intentions, beliefs or current expectations concerning,
among other things, our results of operations, financial condition, liquidity,
prospects, growth, strategies and the industry in which we operate. All
forward-looking statements are subject to risks and uncertainties that could
cause actual results to differ materially from those that we expected.
While we believe that our assumptions are reasonable, we caution that it is very
difficult to predict the impact of known factors, and it is impossible for us to
anticipate all factors that could affect our actual results. All forward-looking
statements are expressly qualified in their entirety by these cautionary
statements. You should evaluate all forward-looking statements made in this
report in the context of the factors that could cause outcomes to differ
materially from our expectations. These factors include, but are not limited to:
the impacts of the ongoing COVID-19 pandemic or another pandemic, epidemic or
? infectious disease outbreak on our company, our employees, our customers, our
partners, our industry and the economy as a whole, as well as our franchisees'
ability to maintain operations in their individual restaurants;
global economic or other business conditions that may affect the desire or
? ability of our customers to purchase our products such as inflationary
pressures, high unemployment levels, increases in gas prices, and declines in
median income growth, consumer confidence and consumer discretionary spending;
? our ability to open new restaurants in new and existing markets, including
difficulty in finding sites and in negotiating acceptable leases;
? our ability to compete successfully with other quick-service and fast casual
restaurants;
? vulnerability to changes in consumer preferences and political and economic
conditions;
? our ability to attract, develop and retain employees;
vulnerability to conditions in the greater Los Angeles area and to natural
? disasters given the geographic concentration and real estate intensive nature
of our business;
? the possibility that we may continue to incur significant impairment of certain
of our assets, in particular in our new markets;
? changes in food and supply costs, especially for chicken;
? social media and negative publicity, whether or not valid, and our ability to
respond to and effectively manage the accelerated impact of social media;
? our ability to continue to expand our digital business, delivery orders and
catering;
? concerns about food safety and quality and about food-borne illness,
particularly avian flu;
dependence on frequent and timely deliveries of food and supplies and our
? dependence on a single supplier to distribute substantially all of our products
to our restaurants;
28
Table of Contents
? our ability to service our level of indebtedness;
? uncertainty related to the success of our marketing programs, new menu items,
advertising campaigns and restaurant designs and remodels;
our reliance on our franchisees, who may incur financial hardships, lose access
? to credit, close restaurants, or declare bankruptcy, and our limited control
over our franchisees and potential liability for their acts;
? potential exposure to unexpected costs and losses from our self-insurance
programs;
? potential obligations under long-term and non-cancelable leases, and our
ability to renew leases at the end of their terms;
? the impact of any failure of our information technology system or any breach of
our network security;
the impact of any security breaches of confidential customer data or personal
? information in connection with our electronic process of credit and debit card
transactions;
? our ability to enforce and maintain our trademarks and protect our other
proprietary intellectual property;
? risks related to government regulation and litigation, including employment and
labor laws; and
other risks set forth in our filings with the SEC from time to time, including
? under Item 1A, Risk Factors in our annual report on Form 10-K for the year
ended December 29, 2021, which filings are available online at www.sec.gov.
We caution you that the important factors referenced above may not contain all
of the factors that are important to you. In addition, we cannot assure you that
we will realize the results or developments we expect or anticipate or, even if
substantially realized, that they will result in the consequences we anticipate
or affect us or our operations in the ways that we expect. The forward-looking
statements included in this report are made only as of the date hereof. We
undertake no obligation to publicly update or revise any forward-looking
statement as a result of new information, future events or otherwise, except as
required by law. If we do update one or more forward-looking statements, no
inference should be made that we will make additional updates with respect to
those or other forward-looking statements. We qualify all of our forward-looking
statements by these cautionary statements.
Overview
El Pollo Loco is a differentiated and growing restaurant concept that
specializes in fire-grilling citrus-marinated chicken and operates in the
limited service restaurant ("LSR") segment. We strive to offer food that
integrates the culinary traditions of Mexico with the healthier lifestyle of Los
Angeles, a combination that we call "LA-Mex." Our distinctive menu features our
signature product--citrus-marinated fire-grilled chicken--and a variety of
Mexican and LA-inspired entrees that we create from our chicken. We serve
individual and family-sized chicken meals, a variety of Mexican and LA-inspired
entrees, and sides, and, throughout the year, on a limited-time basis,
additional proteins like shrimp. Our entrees include favorites such as our
Chicken Avocado Burrito, Pollo Fit entrees, chicken tostada salads, and Pollo
Bowls. Our famous Creamy Cilantro dressings and salsas are prepared fresh daily,
allowing our customers to create their favorite flavor profiles to enhance their
culinary experience. We believe that our distinctive menu with better for you
and more affordable alternatives appeals to consumers across a wide variety of
socio-economic backgrounds and drives our balanced composition of sales
throughout the day (our "day-part mix"), including at lunch and dinner.
Market Trends and Uncertainties
We may face future business disruption and related risks resulting from the
ongoing COVID-19 pandemic or from another pandemic, epidemic or infectious
disease outbreak, or from broader macroeconomic trends, any of which could have
a significant impact on our business. During both thirteen weeks ended
September 28, 2022 and September 29, 2021, respectively, we incurred $0.5
million in COVID-19 related expenses, primarily due to leaves of absence. During
the thirty-nine weeks ended September 28, 2022 and September 29, 2021,
respectively, we incurred $3.1 million and $3.5 million, in COVID-19 related
expenses, primarily due to leaves of absence and overtime pay. In addition,
while all of our restaurants had dining rooms open as of September 28, 2022, we
continue to experience staffing challenges, including higher wage inflation,
overtime costs and other labor related costs. Labor costs could also be
adversely impacted as a result of California Assembly Bill No. 257, the Fast
Food Accountability and Standards Recovery Act ("FAST Act"), which was signed
into law in September 2022 and authorizes the creation of a council to set
minimum standards for industry workers in California, including minimum wages.
The FAST Act, currently subject to a referendum campaign, could result in
increased labor cost at our California restaurants thereby potentially impacting
the profitability of our California restaurants. Further, this bill could prompt
similar legislation in other states. Further, we continue to experience
inflationary pressures, which resulted in increased commodity prices and
impacted our business
29
Table of Contents
and results of operations during the thirteen and thirty-nine weeks ended
September 28, 2022. We expect these pressures to continue during the rest of
fiscal 2022.
Due to the fluidity of the COVID-19 pandemic and current macroeconomic
environment, we cannot determine the ultimate impact on our condensed
consolidated financial condition, liquidity, and future results of operations,
and therefore any prediction as to the ultimate materiality of the adverse
impact on our condensed consolidated financial condition, liquidity, and future
results of operations is uncertain.
Growth Strategies and Outlook
As of September 28, 2022, we had 487 locations in six states. In fiscal 2021, we
opened two new company-operated restaurants, one in Nevada and one in
California, and our franchisees opened two new restaurants, one in Texas and one
in Louisiana. For the thirty-nine weeks ended September 28, 2022, one new
company-operated restaurant was opened in Nevada and two new company-operated
restaurants were opened in California. For the thirty-nine weeks ended
September 28, 2022, seven new franchised restaurants were opened in California.
We plan to continue to expand our business, drive restaurant sales growth, and
enhance our competitive positioning, by executing the following strategies:
? develop a people-first culture;
? differentiate the brand;
? simplify operations; and
? accelerate new restaurant development.
To increase comparable restaurant sales, we plan to increase customer frequency,
attract new customers, and improve per-person spend. The success of these growth
plans is not guaranteed.
Highlights and Trends
Comparable Restaurant Sales
For the thirteen and thirty-nine weeks ended September 28, 2022, system-wide
comparable restaurant sales increased by 3.8% and 6.3%, respectively, from the
comparable period in the prior year. For company-operated restaurants,
comparable restaurant sales for the thirteen and thirty-nine weeks ended
September 28, 2022 increased by 3.4% and 2.9%, respectively. For
company-operated restaurants, the quarter's change in comparable restaurant
sales consisted of an approximately 7.5% increase in average check size and a
decrease in transactions of 4.1% and the year-to-date change in comparable
restaurant sales consisted of a 4.1% decrease in transactions and a 7.0%
increase in average check size. For franchised restaurants, comparable
restaurant sales increased 4.1% and 8.6% for the thirteen and thirty-nine weeks
ended September 28, 2022, respectively. Refer to Comparable Restaurant Sales
definition in "Key Performance Indicators" section below.
30
Table of Contents
Restaurant Development
Our restaurant counts at the beginning and end of each of the last three fiscal
years and the thirty-nine weeks ended September 28, 2022, were as follows:
Thirty-Nine Weeks Ended Fiscal Year Ended
September 28, 2022 2021 2020 2019
Company-operated restaurant activity:
Beginning of period 189 196 195 213
Openings 3 2 1 2
Restaurant sale to franchisee - (8) - (16)
Closures (2) (1) - (4)
Restaurants at end of period 190 189 196 195
Franchised restaurant activity:
Beginning of period 291 283 287 271
Openings 7 2 3 2
Restaurant sale to franchisee - 8 - 16
Closures (1) (2) (7) (2)
Restaurants at end of period 297 291 283 287
System-wide restaurant activity:
Beginning of period 480 479 482 484
Openings 10 4 4 4
Closures (3) (3) (7) (6)
Restaurants at end of period 487 480 479 482
Restaurant Remodeling
In 2020, we finalized a new restaurant design that we believe will clearly
differentiate and communicate our brand, both on the exterior and interior. We
believe that our remodels using this new design will result in higher restaurant
revenue and a strengthened brand. During the year ended September 28, 2022, we
have completed four company-operated restaurant remodels and eight franchise
remodels using the new asset design. In fiscal 2022, we plan to continue our
standard practices for remodels, which includes completing a total of six
company and 20-30 franchise remodels using the new design. The cost of our
restaurant remodels varies depending on the scope of the work required, but on
average the investment is $0.3 million to $0.4 million per restaurant.
Loco Rewards
Our Loco Rewards loyalty program offers rewards that incentivize customers to
visit our restaurants more often each month. Customers earn points for each
dollar spent and 50 points can be redeemed for a $5 reward to be used for a
future purchase. If a customer does not earn or use points within a one-year
period, their account is deactivated and all points expire. Additionally, if a
reward is not used within six months, it expires. When a customer is part of the
rewards program, the obligation to provide future discounts related to points
earned is considered a separate performance obligation, to which a portion of
the transaction price is allocated. The performance obligation related to
loyalty points is deemed to have been satisfied, and the amount deferred in the
balance sheet is recognized as revenue, when the points are transferred to a
reward and redeemed, the reward or points have expired, or the likelihood of
redemption is remote. A portion of the transaction price is allocated to loyalty
points on a pro-rata basis, based on stand-alone selling price, as determined by
menu pricing and loyalty point's terms.
In addition, customers can earn additional points and free entrées for a variety
of engagement activities. As points are available for redemption past the
quarter earned, a portion of the revenue associated with the earned points will
be deferred until redemption or expiration. As of September 28, 2022 and
December 29, 2021, the revenue allocated to loyalty points that had not been
redeemed was $0.5 million and $0.7 million, respectively, which is reflected in
our accompanying condensed consolidated balance sheets within other accrued
expenses and current liabilities. We had over 3.1 million loyalty program
members as of September 28, 2022.
31
Table of Contents
Critical Accounting Policies and Use of Estimates
The preparation of our condensed consolidated financial statements in accordance
with U.S. generally accepted accounting principles ("GAAP") requires us to make
estimates and judgments that affect our reported amounts of assets, liabilities,
revenue, and expenses, and related disclosures of contingent assets and
liabilities. We base our estimates on historical experience and on various other
assumptions that we believe to be reasonable under current circumstances in
making judgments about the carrying value of assets and liabilities that are not
readily available from other sources. We evaluate our estimates on an on-going
basis. Actual results may differ from these estimates under different
assumptions or conditions.
Accounting policies are an integral part of our condensed consolidated financial
statements. A thorough understanding of these accounting policies is essential
when reviewing our reported results of operations and our financial position.
Management believes that our critical accounting policies and estimates involve
the most difficult management judgments, due to the sensitivity of the methods
and assumptions used. For a summary of our critical accounting policies and a
discussion of our use of estimates, see "Critical Accounting Policies and
Estimates" in Item 7, "Management's Discussion and Analysis of Financial
Condition and Results of Operations" in our annual report on Form 10-K for
the year ended December 29, 2021.
There have been no material changes to our critical accounting policies or uses
of estimates since our annual report on Form 10-K for the year ended December
29, 2021.
Recent Accounting Pronouncements
Recent accounting pronouncements are described in Note 1, "Basis of Presentation
and Summary of Significant Accounting Policies" in the Notes to Condensed
Consolidated Financial Statements above.
Key Financial Definitions
Revenue
Our revenue is derived from three primary sources: company-operated restaurant
revenue, franchise revenue, which is comprised primarily of franchise royalties
and, to a lesser extent, franchise fees and sublease rental income, and
franchise advertising fee revenue. See Note 10, "Revenue from Contracts with
Customers" in the Notes to Condensed Consolidated Financial Statements above for
further details regarding our revenue recognition policy.
Food and Paper Costs
Food and paper costs include the direct costs associated with food, beverage and
packaging of our menu items. The components of food and paper costs are variable
in nature, change with sales volume, are impacted by menu mix, and are subject
to increases or decreases in commodity costs. We expect food and paper costs,
particularly those items not subject to purchasing commitments, to increase in
the short-term due to current inflationary pressures.
Labor and Related Expenses
Labor and related expenses include wages, payroll taxes, workers' compensation
expense, benefits, and bonuses paid to our restaurant management teams. Like
other expense items, we expect labor costs to grow proportionately as our
restaurant revenue grows. Factors that influence labor costs include minimum
wage and payroll tax legislation, state labor laws (which, in California, may
include the FAST Act), overtime, wage inflation, the frequency and severity of
workers' compensation claims, health care costs, and the performance of our
restaurants.
Occupancy Costs and Other Operating Expenses
Occupancy costs include rent, common area maintenance ("CAM"), and real estate
taxes. Other restaurant operating expenses include the costs of utilities,
advertising, credit card processing fees, restaurant supplies, repairs and
maintenance, and other restaurant operating costs.
32
Table of Contents
General and Administrative Expenses
General and administrative expenses are comprised of expenses associated with
corporate and administrative functions that support the development and
operations of our restaurants, including compensation and benefits, travel
expenses, stock compensation costs, legal and professional fees, and other
related corporate costs. Also included are pre-opening costs, and expenses above
the restaurant level, including salaries for field management, such as area and
regional managers, and franchise field operational support.
Franchise Expenses
Franchise expenses are primarily comprised of rent expenses incurred on
properties leased by us and then sublet to franchisees, expenses incurred in
support of franchisee information technology systems, and the franchisee's
portion of advertising expenses.
Depreciation and Amortization
Depreciation and amortization primarily consists of the depreciation of property
and equipment, including leasehold improvements and equipment.
Loss on Disposal of Assets
Loss on disposal of assets includes the loss on disposal of assets related to
retirements and replacement or write-off of leasehold improvements or equipment.
Impairment and Closed-Store Reserves
We review long-lived assets such as property, equipment, and intangibles on a
unit-by-unit basis for impairment when events or circumstances indicate the
carrying value of the assets may not be recoverable. We determine if there is
impairment at the restaurant level by comparing undiscounted future cash flows
from the related long-lived assets to their respective carrying values and
record an impairment charge when appropriate. In determining future cash flows,
significant estimates are made by us with respect to future operating results of
each restaurant over its remaining lease term, including sales trends, labor
rates, commodity costs and other operating cost assumptions. If assets are
determined to be impaired, the impairment charge is measured by calculating the
amount by which the asset's carrying amount exceeds its fair value. This process
of assessing fair values requires the use of estimates and assumptions,
including our ability to sell or reuse the related assets and market conditions,
which are subject to a high degree of judgment. If these assumptions change in
the future, we may be required to record impairment charges for these assets and
these charges could be material.
When we close a restaurant, we will evaluate the right of use ("ROU") asset for
impairment, based on anticipated sublease recoveries. The remaining value of the
ROU asset is amortized on a straight-line basis, with the expense recognized in
closed-store reserve expense, in addition to property tax and CAM charges for
closed restaurants.
Interest Expense, Net
Interest expense, net, consists primarily of interest on our outstanding debt.
Debt issuance costs are amortized at cost over the life of the related debt.
Provision for Income Taxes
Provision for income taxes consists of federal and state taxes on our income.
Comparison of Results of Operations
Our operating results for the thirteen weeks ended September 28, 2022 and
September 29, 2021 and expressed as percentages of total revenue, with the
exception of cost of operations and company restaurant expenses, which are
expressed as percentages of company-operated restaurant revenue, are compared in
the tables below.
33
Table of Contents
© Edgar Online, source Glimpses