The digital menus offer a mix of static and dynamic content and allow quick updates while allowing centralized cloud management across all locations. The system also introduces interactive features that the chain is just beginning to explore.
"Navori makes it possible to add digital triggers at entryways that will serve different content upon a customer's entry into the restaurant, based on that customer's characteristics if we choose to add these types of features,"
JSON allows price points to be adjusted en masse or at targeted locations, which boosts ROI and allows dynamic price management.
"With QL, we just add the menu item number for the locations that we want the new price population to occur," Matthews said in the release. "We don't need to touch anything inside the store environment. That includes new store promotions, which we call modules, that requires more complete changes of menu board designs. Navori's functionality has made this very easy."
A sample of the new digital menu system. Provided by DimensionPR. |
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