El Pollo Loco Inc. has returned to West Hollywood, opening inside Trader Joe's at 8601 Santa Monica Blvd.
The owners originally opened an El Pollo Loco at Crescent Heights and Sunset Boulevard 34 years ago, just outside of the West Hollywood limits. That location, however, closed at the end of 2019 due to the property being torn down for a redevelopment project.
"The locals used to visit us when we were on Sunset and have been asking when we were opening at this location," franchisee Gershon Wajntraub said in a company press release. "We couldn't be more excited about our return, and once again serving our handcrafted L.A. Mex food, innovative blend of traditional Mexican cuisine and better-for-you eating."
While the location and look may be different, the menu will remain the same. The chicken, for example, is marinated in-house daily with a proprietary recipe of citrus, garlic and spice, fire-grilled over an open flame and hand-cut to order. The chicken serves as the base for a selection of dishes, including individual or family chicken meals, bowls, burritos and salads.
"We're excited about our return to West Hollywood and reconnecting with our loyal and passionate guests," Brian Carmichall, El Pollo Loco's chief development officer, said in the release. "The brand will continue to flourish with a fantastic team of franchisees and our dedicated corporate staff behind it."
Since 1980, El Pollo Loco has opened over 485 company-owned and franchised restaurants in Arizona, California, Nevada, Texas, Utah and Louisiana.
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