Electrolux announced that it is launching a new `Appliance-as-a-Service' program for landlords and has signed one of Sweden's largest landlords, SKB, as the first customer. Electrolux is committed to contributing to the circular economy by integrating a circular approach into home appliance products and solutions and this is the latest example. An appliance breaking down and needing repair or replacement can cause hassle and difficulties for a landlord, and may mean that a tenant is unable to cook, clean their clothes or dishes, whilst the landlord sources a repair or replacement. And right now, 68% of Swedish landlords* also throw out products unnecessarily, adding to environmental impact. With this new subscription-based business model, SKB (Stockholms Kooperativa Bostadsförening) pays a monthly fee for which Electrolux installs, cares for and repairs the products, prolonging the appliance life length and reducing the carbon footprint per building. When an appliance replacement is needed, Electrolux will also oversee refurbishment as well as product recycling. The program is available to all developers and landlords; private, municipal, cooperative and also new building projects, student homes, holiday parks among others. Electrolux has ambitious sustainability goals and the sustainability framework, For the Better 2030, defines how Electrolux works to achieve a Better Company, Better Solutions and Better Living. The Appliance-as-a-Service program for landlords is an example of a 'Better Solution' that promotes the circular economy and enables consumers to live more sustainably.
The program will be rolled out across additional markets later this year, starting in Europe.