Oslo, Norway --Elliptic Labs (OSE: ELABS), a global AI software company and the world leader in Virtual Smart SensorsTM, is announcing that its AI Virtual Proximity Sensor INNER BEAUTY® is shipping on theXiaomi 12 and 12 Pro smartphones.Xiaomi , the third largest smartphone OEM in the world, is releasing this global launch of its flagshipXiaomi 12 and 12 Pro smartphones, both powered byElliptic Labs' partner Qualcomm's Snapdragon 8450 chipset.Elliptic Labs announced the contract for this release last year. "Xiaomi's continued commitment to our AI Virtual Proximity Sensor, especially on its flagshipXiaomi 12 phone, demo nstrates thatElliptic Labs is achieving its mission to make devices more intelligent, human and environmentally friendly," saidLaila Danielsen , CEO ofElliptic Labs . "The partnership betweenElliptic Labs andXiaomi has created significant innovation and value for the smartphone industry at large."Elliptic Labs' AI Virtual Proximity Sensor turns off the smartphone's display and disables the screen's touch functionality when users hold the device up to their ear during a phone call. Without that capability to detect proximity, a user's ear or cheek could accidentally trigger unwanted actions during a call, such as hanging up or dialing numbers while the call is ongoing. Turning off the screen automatically also helps conserve battery life. Proximity detection is a core capability that is used in all smartphones across today's market.Elliptic Labs' AI Virtual Proximity Sensor delivers robust proximity detection without the need for a dedicated hardware sensor. By replacing hardware sensors with software sensors, the AI Virtual Proximity Sensor reduces device cost and eliminates sourcing risk. INNER BEAUTY is a registered trademark ofElliptic Labs . AI Virtual Proximity Sensor, Virtual Smart Sensors, AI Virtual Presence Sensor, and AI Virtual Smart Sensor Platform are trademarks ofElliptic Labs . All other trademarks or service markets are the responsibility of their respective organizations. AboutElliptic Labs Elliptic Labs is a global enterprise targeting the smartphone, laptop, IoT, and automotive markets. Founded in 2006 as a research spin-off fromNorway's Oslo University , the company's patented AI software combines ultrasound and sensor-fusion algorithms to deliver intuitive 3D gesture, proximity, and presence sensing experiences. Its scalable AI Virtual Smart Sensor Platform creates software-only sensors that are sustainable, eco-friendly, and already deployed in over 150 million devices around the world.Elliptic Labs is the only software company that has delivered detection capabilities using AI software, ultrasound, and sensor-fusion deployed at scale. The company joined theOslo Børs main listing inMarch 2022 .Elliptic Labs is headquartered inNorway with presence in theUSA ,China ,South-Korea ,Taiwan , andJapan . Its technology and IP are developed inNorway and are solely owned by the company. PR Contacts:Patrick Tsui pr@ellipticlabs.com Investor Relations: Lars Holmøy lars.Holmoy@ellipticlabs.com
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