Emerald Holding, Inc. acquired Advertising Week from Stillwell Partners, LLC for $34.3 million.
June 27, 2022
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Emerald Holding, Inc. (NYSE:EEX) acquired Advertising Week from Stillwell Partners, LLC on June 21, 2022. Following the acquisition, all Advertising Week employees will join Emerald, including Co-Founder and Advertising Week Chairman Matt Scheckner, Co-Founder and Advertising Week Chief Executive Officer Lance Pillersdorf and Advertising Week's Global President Ruth Mortimer, who will continue to lead the day-to-day operations of the business. Reed Phillips and John Kaiser of Oaklins DeSilva+Phillips acted as financial advisor for Stillwell Partners, LLC.
Emerald Holding, Inc. (NYSE:EEX) completed the acquisition of Advertising Week from Stillwell Partners, LLC for $34.3 million on June 21, 2022. The consideration included an initial cash payment of $28.4 million and contingent consideration with an estimated fair value of $5.9 million. The contingent consideration liability related to the acquisition of Advertising Week of $5.9 million, consists of two potential payments, the 2023 payment and the 2026 payment. The 2023 payment is a based on a multiple of 2023 EBITDA growth from a specified EBITDA target and will be settled in the second quarter of 2024. The 2026 payment is based on a range of multiples, which are dependent upon the acquisition's 5 -year compounded annual EBITDA growth rate from 2021 through 2026.
Emerald Holding, Inc. is an operator of business-to-business (B2B) trade shows in the United States. The Company integrates live events, media content, industry insights, digital tools, data-focused solutions and e-commerce platforms into three complementary business lines: Connections, Content and Commerce. Its segments include Connections, All Other and Corporate-Level Activity. The Connections division includes a collection of B2B trade show franchises, which typically hold positions within their respective industry verticals. The Content division includes B2B print publications and digital media products that complement its existing trade show properties. These print and digital media products provide industry-specific business news and information across 20 sectors. The Commerce division offers B2B e-commerce and digital merchandising solutions, serving the needs of manufacturers and retailers through its Elastic Suite and Bulletin platforms.
EMERALD HOLDING, INC. 
