Emerald Holding, Inc. and Comexposium Announces Partnership to Launch SIAL America
June 23, 2021 at 07:30 am EDT
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Emerald Holding, Inc. and Comexposium announced they will join forces in a strategic partnership to launch SIAL America. Comexposium, one of the world’s leading event organizers and owner of the established and successful SIAL brand, will unite with Emerald, a leader in providing market-driven, business-to-business platforms that integrate live events with a broad array of media, to produce and stage what is expected to be the first large-scale, generalist food show focused on supporting the USD 1.5 trillion Food and Beverage market. SIAL America is planned to launch at the Las Vegas Convention Center in 22 to 24 March 2022 and will be co-located with Emerald’s International Pizza Expo and International Artisan Bakery Expo. SIAL America is expected to include products from the following categories: Organic & Wellness, Beverages, Grocery, Sweets & Bakery, Fruits & Vegetables, Seafood, Dairy Products, Frozen Foods, Snack Foods, and Meats. Importantly, the partnership is intended to leverage the respective strengths of Emerald’s leading live events footprint in the United States and Comexposium’s preeminent SIAL global food brand and network. A 50-year-old generalist food show, the SIAL brand includes ten international food events in France, Canada, the UAE, India, China, Algeria and Indonesia that deliver more than 700,000 attendees and 16,000 exhibitors annually.
Emerald Holding, Inc. is an operator of business-to-business (B2B) trade shows in the United States. The Company integrates live events, media content, industry insights, digital tools, data-focused solutions and e-commerce platforms into three complementary business lines: Connections, Content and Commerce. Its segments include Connections, All Other and Corporate-Level Activity. The Connections division includes a collection of B2B trade show franchises, which typically hold positions within their respective industry verticals. The Content division includes B2B print publications and digital media products that complement its existing trade show properties. These print and digital media products provide industry-specific business news and information across 20 sectors. The Commerce division offers B2B e-commerce and digital merchandising solutions, serving the needs of manufacturers and retailers through its Elastic Suite and Bulletin platforms.