Cubic Telecom Limited partnered with Emirates Telecommunications Group Company PJSC. The partnership will enable drivers and passengers to benefit from mobility applications such as music streaming, onboard content, telematics and road assistant, and will pave the way to launch 5G based multi-model transportation solutions. The solution will go live in 2020 and is provided via Cubics PACE global software platform, providing automotive manufacturers with software features, industry standards and compliance with all UAE telecom, internet, data security and business regulations. All new car models delivered to the UAE market in 2020 are required by law to include eCall functionality which notifies transportation authorities in case of emergency. This will help to reduce time to respond in such cases. At Etisalat they are paving the way for future innovations in the mobility IoT industry by establishing a strategic partnership with Cubic Telecom to transform the automotive sector, enabling V2X [Vehicle to everything] and mobility as a service [MASS] technologies throughout the UAE. By incorporating these value-added services, they are giving drivers and passengers the opportunity to enjoy a unique always-on digital experience. The formal signing took place as part of the Irish Government trade mission facilitated by Enterprise Ireland to the Middle East, led by Minister for Trade, Business and Employment, Pat Breen.