The investment in Goava is a strategic decision to strengthen our offering within B2B sales and marketing solutions. Goava’s business has developed according to the business plan and the set prerequisites for the next investment. The next phase in the business plan is to scale up the sales organisation in the Nordics and to continue to develop the existing offerings. Based on that
The investment accelerates our presence in the Nordic market in the emerging and fast-growing sales intelligence domain. Companies in the Nordics and wider are heavily investing in CRM platforms, and Sales intelligence service offering is a means to increase the return on those investments by highly adding value to the CRM data utilisation by connecting companies’ internal data on its clients to external information to provide intelligence and insights to boost B2B sales and client interactions.
“Sales intelligence is an emerging offering category within business information, and it is a core offering ingredient of becoming the leading provider of business information in the Nordics. Since the first investment we have truly seen the value for our customers as well as the strong synergy effects combined with our existing portfolio. Looking forward to continue the journey together and further ramp up the sales organisation throughout the Nordics”, says
“We are delighted with the announcement of Enento’s additional investment in Goava. This means that our cooperation and partnership will become closer, and that our B2B customers will be able to benefit even more from the joint power of our and Enento’s Sales intelligence offerings. The combination of sales intelligence and CRM solutions is set to become standard best practice in B2B sales and marketing, and together with
For further information:
Jeanette Jäger
CEO
Tel. +46 72 141 00 00
Distribution:
Nasdaq
Major media
enento.com/investors
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