Entain, which owns Ladbrokes and Coral betting shops as well as bwin and partypoker online brands, said it will pay 600 million pounds ($731.04 million) in cash for SuperSport.

The London-listed firm's underlying operating profit came in at 246.5 million pounds for the six-month period ended June 30, up 20% from year-ago numbers.

($1 = 0.8207 pounds)

(Reporting by Radhika Anilkumar in Bengaluru; Editing by Sherry Jacob-Phillips)