Entertainment Rewards Ltd, formerly IncentiaPay Ltd, is an entertainment, lifestyle and rewards platform operator for individuals and enterprises. Its marketing programs connect merchants with consumers seeking offers on dining, entertainment, lifestyle and leisure experiences through a number of channels. Its business verticals include Entertainment Membership, Frequent Values, eCommerce Platforms, and Seamless Rewards. Entertainment Membership is a digital membership program providing access to offers. Frequent Values is a loyalty and rewards programs for large enterprises to offer to employees and customers. Its services are provided through Custom App and White Label App. Seamless Rewards is a business-to-business-to-consumer platform, which offers Card Linked Offer (CLO)-compatible merchant content services that are provided via channel partners and enterprise loyalty program operators, such as banks or other enterprises.