EPAM Systems, Inc. announced strategic digital partnership with INEOS Automotive to develop best-in-class off-road vehicles. The partnership sees EPAM Continuum manage the digital strategy and delivery for the launch of the grenadier, INEOS Automotive's new-to-market 4X4 vehicle. With this partnership, EPAM leverages its strategic customer experience and brand expertise to help build excitement and drive reservations for the grenadier ahead of its launch in 2022.

This includes insight into the development process of the grenadier and a configurator that drives home its versatility, built in partnership with MHP. EPAM also designed the user experience journey that turns casual visitors into customers wanting to reserve a vehicle. In addition to managing digital strategy, EPAM is working with INEOS Automotive to develop its digital roadmap enabling the brand to deliver major milestones and new experiences.