Equinix REIT : How to Leverage a Platform Strategy to Fuel Your Growth

Before 2020, probably no one could have imagined that the New York Stock Exchange would have to close its historic trading floor for two months and move its operations fully online due to a global pandemic. As COVID-19 continues to dramatically impact the way we work and live, businesses have been challenged to respond and adapt to a new world. Our latest Global Tech Trends Survey conducted with 2,600 IT decision makers indicates that 64% of global digital leaders expect long-term changes to working arrangements, making digital transformation no longer a faraway goal, but a reality long overdue.

Although many businesses have already embarked on their digital journey to tackle the issues brought about by remote operations, it is critical for digital leaders to take a step back, consider the broader picture and rethink their strategies. At the end of the day, digital transformation is all about boosting business agility, optimizing costs and improving efficiency through automation. As markets become more global and interconnected, digital leaders need a clear vision of their future to ensure that the optimal digital infrastructure is in place to bring it to life.

We have also seen a steady rise in the popularity of the platform business model, as businesses start to look for solutions that open up direct-to-customer opportunities. To help them gain more insights about the platform economy, we recently hosted the Platform Equinix Digital Leaders' Summit 2021, where we sat down with industry leaders to discuss how platforms can be leveraged to recalibrate and digitalize business models for future growth.