NEW YORK -- Today, The Estee Lauder Companies (NYSE:EL) announced the appointment of Lahnie Strange to Senior Vice President, Global General Manager, Bobbi Brown, beginning February 1, 2023. Lahnie will report to Sandra Main, President, Global Brands, La Mer and Bobbi Brown and join the company's Extended Executive Leadership Team.
"Having previously spent nearly six years in marketing leadership roles at Bobbi Brown Cosmetics, Lahnie returns to the brand where she will leverage her deep understanding of our artistry-led brand to continue driving growth across winning consumer segments, channels and markets," said Sandra.
Well-recognized as a brand-builder, Lahnie will further elevate Bobbi Brown's aspirational and luxury positioning, deepen the brand's approach to artist-led teaching, dial up its New York roots and continue to inspire teams worldwide to empower all women to own their natural beauty. Working closely with Sandra, Lahnie will lead the global brand strategy and new product and commercial innovation, building and expanding upon hero products, like Vitamin Enriched Face Base and Intensive Serum Foundation, to further fuel their momentum.
Lahnie joins from Estee Lauder where most recently she held the role of SVP/GM, Estee Lauder and AERIN Beauty, North America. Under Lahnie's leadership, Estee Lauder North America evolved its business with tailored, field-driven, locally-relevant marketing strategies, and realized new growth opportunities through expanded consumer reach at key retailers.
Previously, Lahnie held the role of SVP, Global Marketing and Product Development, Estee Lauder overseeing product and commercial innovation for makeup, including the brand's coveted Double Wear franchise. Lahnie's leadership led to the development of new engines of growth for Estee Lauder across products, forms, and finishes in key subcategories. Lahnie first joined the company in 2005 and held marketing roles of increasing responsibility at Clinique both globally and in North America. In 2010, she transitioned to the Global Marketing team for Bobbi Brown Cosmetics where she worked for nearly six years, eventually assuming the role of SVP, Global Marketing, Product, Consumer, Digital.
Sandra continued, "Lahnie's prior experience at Bobbi Brown Cosmetics, collaborative approach to business, dedication to brand-building, and deep expertise in makeup and skincare make her ideally suited to lead the brand into its next chapter of growth."
About The Estee Lauder Companies Inc.
The Estee Lauder Companies Inc. is one of the world's leading manufacturers, marketers and sellers of quality skin care, makeup, fragrance and hair care products. The Company's products are sold in approximately 150 countries and territories under brand names including: Estee Lauder, Aramis, Clinique, Lab Series, Origins, M*A*C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frederic Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.
About Bobbi Brown Cosmetics
Founded by a New York makeup artist in 1991, Bobbi Brown Cosmetics helped change the face of beauty with a natural approach to makeup that rallied everyone to not only be who they are-but own how they look. Everything starts with skin for a fresh, healthy-looking glow and builds from there with multitasking products, easy how tos, and undertone-correct shades that look like your skin, only better-beauty for every real-life moment. Today, Bobbi Brown engages with women in over 70 countries and territories around the world and at dozens of touch points - from in-store to digital.
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