The deal gives Etsy, best known for selling handmade soaps and jewelry, a bigger chunk of the vintage clothing market and access to millions of Gen Z shoppers — the generation born between the late 1990s and about 2016. About 90% of
Secondhand clothing has become popular in recent years, sought out by shoppers looking for unique items to wear that costs less than new ones and keeps the old stuff from heading to the landfill. Several sites and apps have made it easier to trade used clothing.
Online resellers
The total secondhand market, currently worth roughly
Etsy said it expects the deal to close before the end of September.
Shares of
AP Retail Writer Anne D'Innocenzio also contributed to this story.
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