European Wax Center, Inc. Expands EWC TREAT Ingrown Hair Serum line
October 13, 2021 at 09:00 am EDT
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European Wax Center, Inc. expands the EWC TREAT™ Ingrown Hair Serum line that guests know and love to provide more personalized solutions for top skincare concerns. Along with the original Ingrown Hair Serum, the line now includes two additional clinically-demonstrated formulas - a Brightening formula that leverages Vitamin C and Azelaic Acid to reduce the appearance of dark spots and uneven skin tones and a Calming formula that's been infused with 100mg THC-free CBD to calm and soothe skin all while treating and preventing the appearance of ingrown hairs. The original Ingrown Hair Serum is clinically demonstrated to treat and prevent the appearance of ingrown hairs, bumps and breakouts, making it a best-seller within the brand portfolio. The Calming Ingrown Hair Serum is enhanced with 100mg of domestically sourced, Cannabidiol (CBD) isolate. EWC has sourced CBD that is lab tested for potency, contains no THC, is non-psychoactive, and is a naturally occurring substance. The Brightening Ingrown Hair Serum formula's added Vitamin C & Azelaic Acid help improve the appearance of dull spots in 4 weeks.
European Wax Center, Inc. is a franchisor and operator of out-of-home (OOH) waxing services in the United States. The Company offers guests hygienic waxing services administered by its EWC-trained estheticians (its wax specialists). It provides a technology-enabled interface for automated appointment scheduling and remote check-in capabilities across its network of centers. The Company offers a variety of body and facial waxing services focused on the areas of their bodies needing hair removal. It utilizes its Comfort Wax formulation during the waxing service. This wax product features a blend of natural beeswax combined with other skin-soothing ingredients and is co-manufactured by suppliers in Europe. The Company also offers skincare retail products. It provides a range of pre- and post-service products, including ingrown hair serums, exfoliating gels, brow shapers and skin treatments. The Company operates a portfolio of centers operating in 1,044 locations across 45 states.