European Wax Center, Inc. Partners OpensNew European Wax Center in San Leandro, CA
October 28, 2021 at 11:38 am EDT
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European Wax Center, Inc. opens a new center at 1233B Marina Blvd, San Leandro, CA 94577. Wax Center Partners currently operates 19 European Wax Center locations?13 in northern California and 6 in the Dallas/Fort Worth metro area. In addition to the new center promotion, European Wax Center offers new guests 50% off their first Brazilian wax or a free bikini line, underarm, nose, ear, or brow wax. Wax Center Partners is a European Wax Center platform launched in May 2021 as a partnership between the Stieber EWC franchise and MKH Capital Partners ("MKH"), a family-backed, Miami-based private equity firm. WCP combines the Stieber's outstanding European Wax Center operating knowledge and brand culture, with MKH's expertise in growing businesses and financial resources. WCP defined a strong growth plan, and in less than five months has scaled from 11 to 19 European Wax Centers throughout California and Texas and has 3 additional centers scheduled to open this year in northern California.
European Wax Center, Inc. is a franchisor and operator of out-of-home (OOH) waxing services in the United States. The Company offers guests hygienic waxing services administered by its EWC-trained estheticians (its wax specialists). It provides a technology-enabled interface for automated appointment scheduling and remote check-in capabilities across its network of centers. The Company offers a variety of body and facial waxing services focused on the areas of their bodies needing hair removal. It utilizes its Comfort Wax formulation during the waxing service. This wax product features a blend of natural beeswax combined with other skin-soothing ingredients and is co-manufactured by suppliers in Europe. The Company also offers skincare retail products. It provides a range of pre- and post-service products, including ingrown hair serums, exfoliating gels, brow shapers and skin treatments. The Company operates a portfolio of centers operating in 1,044 locations across 45 states.
EUROPEAN WAX CENTER, INC. 
