Expedia Group announced a series of new and expanded travel partnerships across Europe, encompassing B2B technology, advertising partnerships and supply distribution deals, connecting European partners to the company's extensive global traveler base and giving them access to Expedia Group's innovative technology and industry expertise. The deals further cement Expedia Group's presence in the continent and commitment to propel partners to easily capture the attention of high-value travellers from around the world. Powering Travel with Unmatched Technology Solutions: Expedia Group powers companies of all sizes, from a multitude of industries to succeed in the complex universe of travel by providing innovative technology, supply and tools to power their own sites.
Partners can choose from White Label Template, a turnkey, tailor-built solution that provides their travellers with an end-to-end travel experience on a site that is branded for the partner; or Rapid API, a scalable solution that empowers travel companies to build end-to-end booking experiences by leveraging Expedia Group's global lodging inventory. Additionally, Expedia Group continues to offer European travel advisors access to a wide breadth of travel inventory, rates, and availability through the Expedia Travel Agent Affiliate Program (TAAP). This service will enable the airline's loyal travellers to book additional trip elements, using the program's loyalty points, to enhance their journey.
The travel site will be offered to Saga Club members in the new year. ADAC - Germany's largest automobile association partners with Expedia Travel Agent Affiliate program (TAAP), giving ADAC's travel agencies access to Expedia Group's vast inventory of travel products, including hotels, flights, rental cars, and activities. Expedia Group Media Solutions is a leading travel media network, providing a targeted way for travel partners, Destination Marketing organizations (DMOs) and brands to reach, engage, and convert millions of travellers worldwide through advertising solutions.
With its vast network of travel brands and global reach, Expedia Group Media Solutions provides partners with proprietary data and dynamic advertising solutions to deliver impactful campaigns and measurable results. Recent partnerships include: Deutsche Hospitality - the umbrella brand of the German hotel company Steigenberger Hotels AG will be investing in display advertising and advertising solution TravelAds to target the hundreds of millions of travellers visiting Expedia Group sites each month. The European Travel Commission (ETC) - the ETC's Creative Cities of Central Europe Campaign promoted the undiscovered value of the Visegrad countries of Czechia, Hungary, Poland, and Slovakia to U.S. travellers.
During the CNTB's targeted campaign, Croatia experienced a 10% uplift in demand across Expedia channels from US travellers1. Enhancing Reach and Boosting Conversion for Supply Partners: Expedia Group is also announcing new supply partnerships, enabling European partners to capture more share of wallet and gain visibility to Expedia Group's global customer base. The company's strong footprint in the U.S. in particular means European partners can take advantage of a high-value demographic planning trips across the Atlantic.
A similar campaign ran in the U.S. during the first six months of 2023, resulting in an over 15% uplift in ticket-booking volume on Member Only Deal routes for Turkish Airlines. Iberia Airlines: Spain's carrier and leading carrier between Europe and Latin America has expanded its direct New Distribution Capability (NDC) connection with Expedia Group. Millions of travellers who shop for and book Iberia flights can now enjoy more options to customize their travel with ease on multiple European points of sale, United States and Mexico.
Booking these lodging experiences will be available mid-December 2023 on the dedicated Expedia Live x UEFA Champions League site. Expedia Group is also expanding its car rental offerings in Europe through a number of new partnerships: Alma, a family-owned car rental company, has signed a partnership with Expedia Group to distribute its car inventory in eight European countries including Greece, Malta, Romania, and Albania. Drivalia, a leading car rental company with a large fleet of electric and hybrid vehicles, has expanded its partnership with Expedia Group to distribution company to distribute its cars in Spain.
Drivalia, has expanded its cars in Spain.